Paps Shaikh is Commercial Director for the UK and EMEA at Nextdoor. Since joining Nextdoor in 2018, Paps has launched the ad platform across multiple markets and onboarded a number of national and global brands. At Nextdoor Paps has been able to combine his extensive skills in digital media, and his desire to bring local at a national scale to the market via the unique proposition of Nextdoor. Previously, Paps has served as a Senior Executive at a variety of digital first companies, such as eSpotting, Say Media, AdJug and Videojug. He was instrumental in the launch of search marketing across the EU; he then turned his attention to online video, and several years later he brought focus to the importance of brand advertising across digital channels.