Kristin is the founder and CEO of kubi kalloo. She brings over 20 years’ experience of combined academia, management consulting and market research, including both advanced qualitative and quantitative skills. Kristin’s specialist skills, beyond a passion for best practice market research, lie in translation of insights into inspirational and actionable outputs for clients, and working with them to support and influence organisational change as an outcome of market research. She is an awarded global speaker, dynamic presenter and respected thought leader in the insights industry. She is also an expert in Services Management (PhD level qualifications and author of two books in this area), bringing a deep understanding of consumer psychology and a personal passion for social anthropology that offers insight truly beneath the surface.