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How to Choose the Best Value for Money CRM for Startups and Small Businesses

How to Choose the Best Value for Money CRM for Startups and Small Businesses

When it comes to managing and nurturing customer relationships, the first thing that comes to mind is CRM software. Here, we will discuss CRM applications solely tailored for small businesses and startups. If you'...

Mohit Sharma
Mohit Sharma 13 September 2021
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How Offline Marketing Works Miracles With Online Marketing

How Offline Marketing Works Miracles With Online Marketing

In 2021, everything is possible and new marketing strategies are being deployed with the perfect blend of online and offline marketing. The influence of the internet is at its peak, but offline marketing channels...

Kenny Tripura
Kenny Tripura 7 September 2021
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Improving Efficiency and Customer Experience With the Right Martech

Improving Efficiency and Customer Experience With the Right Martech

Driving a quality customer experience to secure sales and build loyalty is undoubtedly at the heart of any marketing efforts. It’s not just about creating that one-off sale, but engaging with customers in a meaningful...

Nate Holmes
Nate Holmes 6 September 2021
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3 Things to Know if You Run an Ecommerce Site

3 Things to Know if You Run an Ecommerce Site

There are so many mistakes you can make with an online store. But to be successful, all the elements of your ecommerce store must come together to create the perfect experience for your customers.

Maggie Bloom
Maggie Bloom 3 September 2021
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Why Signage is an Important Marketing Strategy for Small Businesses

Why Signage is an Important Marketing Strategy for Small Businesses

There are many clever marketing strategies that a business can use in this modern world, but your signage is still one of the most important and effective. It is the way you make your business stand out, tell people...

Malcolm Judson
Malcolm Judson 19 August 2021
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Breaking into D2C Sales While Keeping Retail Partners Happy

Breaking into D2C Sales While Keeping Retail Partners Happy

In this article Mel Tymm, Industry Principal at Naveo Commerce, discusses the importance of a solid marketing strategy for brands looking to reach a new channel, moving from B2B sales into the world of D2C. While...

Mel Tymm
Mel Tymm 13 August 2021
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The Right Way to Hire Ecommerce Developers

The Right Way to Hire Ecommerce Developers

The holiday season is the busiest time of the year for retailers and the most promising time for making profits. No matter what you are selling, it’s high time that you start arranging for your business’ equivalent of...

Neha Nanda
Neha Nanda 11 August 2021
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Infographic: Closing the Omnichannel Gap

Infographic: Closing the Omnichannel Gap

A new report from London Research explores how companies can adopt omnichannel strategies for stronger brand-consumer connections. The research, carried out in partnership with Catalyst and Xaxis, is based on...

Linus Gregoriadis
Linus Gregoriadis 29 July 2021
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5 Ways to Take Your Ecommerce Conversion Rate From x to 2x

5 Ways to Take Your Ecommerce Conversion Rate From x to 2x

Taking your ecommerce conversion rate from x to 2x shouldn’t be super-hard. Here are some tips that can help.

Shrushti Shah
Shrushti Shah 28 July 2021
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What’s Love Got to Do With it?

What’s Love Got to Do With it?

It takes an awful lot for a brand to be not just liked but loved. According to the research in our Brand Love report, loved brands aren’t necessarily the most innovative - just one in 10 marketers think that matters...

Louise Findlay-Wilson
Louise Findlay-Wilson 27 July 2021
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The Opportunity of Downtime: How to Get Ten Steps Ahead

The Opportunity of Downtime: How to Get Ten Steps Ahead

When things slow down, some leaders give into fear and uncertainty. The worst end up sinking their boats. But even those who survive might end up missing the boat because they are so focused on the fear — rather than...

Janki Sharma
Janki Sharma 20 July 2021
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Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Personalised and empathetic engagement with customers - that genuinely addresses their needs - will be the key to unlocking brand loyalty and ultimately improved business performance post-pandemic.

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 19 July 2021
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A Dictionary of Modern Sales and Marketing Terms You Should Know

A Dictionary of Modern Sales and Marketing Terms You Should Know

We have educated our audience on the importance of content marketing and helped them understand ways it can be used to promote their brand. However, we have noticed most of our audience is not familiar with common...

pro club
pro club 15 July 2021
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Unveiling the Top PPC Myths of 2021

Unveiling the Top PPC Myths of 2021

It’s been a while since paid search has been around and certain stubborn PPC myths have plagued the channel. To ensure the success of their paid search campaigns marketers need to dispel these PPC myths that give the...

Priya Kumari
Priya Kumari 13 July 2021
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Understand Generational Language Barriers when Marketing to Gen Zs

Understand Generational Language Barriers when Marketing to Gen Zs

It is not new information that the trick to successful marketing is knowing your audience and how to connect with them. Generational marketing is exactly what it says. You pick your target audience and target with...

Kirsty Anderson
Kirsty Anderson 9 July 2021
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Data Management Success Mantra for Enterprises Today

Data Management Success Mantra for Enterprises Today

The article demonstrates how various data management strategies have become crucial today for enterprise success. It views data management from a holistic standpoint involving all departments, functions, processes and...

Rakesh Kumar
Rakesh Kumar 9 July 2021
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What’s New Google Phrase Match and How Can it be Used to Optimize PPC Ads?

What’s New Google Phrase Match and How Can it be Used to Optimize PPC Ads?

The phrase match keyword matching option in Google ads matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as the match that's more targeted than a...

Priya Kumari
Priya Kumari 8 July 2021
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QR Code Marketing

QR Code Marketing

With QR Codes gaining mass popularity, major brands are looking to include them in their marketing campaigns to curate their audience for engaging shoppable advertisements. 

Jenny Stanley
Jenny Stanley 7 July 2021
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The Power of Affiliate Partnerships for Retail Brands

The Power of Affiliate Partnerships for Retail Brands

Across Europe, retail brands are having to adapt to an ever-changing business landscape and economy. The affiliate channel is well-positioned to support retail brands in driving growth online and many retail brands...

Joanna Kenny
Joanna Kenny 5 July 2021
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Best Practice for Recruiting Non-Traditional Affiliate Partners

Best Practice for Recruiting Non-Traditional Affiliate Partners

Many brands find that their growth from the affiliate channel has slowed or plateaued, and a small number of affiliate partners are driving the majority of their revenue. To alleviate risk, increase reach and...

David Vince
David Vince 30 June 2021
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8 Key Differences Between B2B and B2C Ecommerce

8 Key Differences Between B2B and B2C Ecommerce

The ecommerce industry has seen a rapid growth rate over the past few years owing to several factors like technological advancements, wider reach, user-friendly tech, higher internet literacy rates, etc. And ever...

Hazel Raoult
Hazel Raoult 25 June 2021
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Video Production Tips Leading up to Your Shoot Day

Video Production Tips Leading up to Your Shoot Day

When it comes to content creation, I think we can all agree that video is the king. That’s not just because I work for a video content production company, that’s because facts don’t lie. Video is everywhere, countless...

VidOps VisualStorytellers
VidOps VisualStorytellers 24 June 2021
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The Post-Covid World and the Shift in Customers’ Behaviors

The Post-Covid World and the Shift in Customers’ Behaviors

Covid-19 has disrupted the business fraternity across the globe. The changes in customer expectations have been aroused due to the increase in the surfing habit of customers and the change in their lifestyles seeking...

Priya Kumari
Priya Kumari 23 June 2021
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The Benefits of Video in Sales and Marketing Today

The Benefits of Video in Sales and Marketing Today

With many businesses seeing their sales and traditional marketing efforts severely impacted by Covid-19 – it’s now more important than ever before to stay on top of digital communications as part of marketing and...

VidOps VisualStorytellers
VidOps VisualStorytellers 21 June 2021
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Why is PIM One of the Best Platforms for Personalized Customer Journeys?

Why is PIM One of the Best Platforms for Personalized Customer Journeys?

The article demonstrates how product information management (PIM) is proving to be the missing link needed to enhance retail experiences for customers in times of reduced in-store footfall but surge in on-the-go...

Rakesh Kumar
Rakesh Kumar 18 June 2021
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