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SEO for Small Business Owners: How to Compete with SEO Giants! SEO for small business owners? Impossible… It’s more effective than you may think and can place you in the running for a top spot on Google.

                Emily Cocker
                20 September 2017
            
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10 Features You Must Have in Your Marketing Automation PlatformThere is no doubt that marketing agencies have the skillset and expertise to do high-level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running...

                Richard Fallah
                18 September 2017
            
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Why webinars are a key tool for marketing professionalsWebinars are still an easy and quick way of educating large audiences, especially when attendees are located in completely different cities or even countries. However, they also provide marketers with a key tool for...

                Daniel Waas
                11 September 2017
            
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Facebook’s identity crisis; social platform or DMP?It’s easy to forget that Facebook isn’t free. That while you think you’re using a social media outlet, Facebook is extracting currency in return. It’s a pretty new denomination, in fairness, but its value is...

                Lee Hackett
                22 August 2017
            
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Why you need that Red Thread in your Marketing CampaignWhat is a red thread?  It is that constant underlying  theme throughout all your marketing and business activities. It is there in everything that you do, from your campaigns, product, and messaging. It'...

                Aniel Bhaga
                6 July 2017
            
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5 Key Benefits of Artificial Intelligence in MarketingAccording to Motley Fool investment consultancy firm, 85% customer interactions will not necessitate any human intervention by 2018. Artificial intelligence holds an untapped potential for Marketing departments and...

                Glen Westlake
                21 June 2017
            
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Three email marketing mistakes to avoidEmail marketing is not rocket science, but like anything, you may stumble into a few traps. This increases drastically, especially when you have last minute deadlines or too many things on your plate, a few ...

                Aniel Bhaga
                20 June 2017
            
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11 Retention Marketing Tips to Reduce Client TurnoverWhile bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than...

                Koertni Adams
                16 June 2017
            
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Netting a wider readership through smart analyticsIt’s a tumultuous time for news providers. Web-based content has meant younger news sites are drawing readers away from the established publications with traditionally loyal readers. The internet doesn’t care for...

                Lisa Luu
                7 June 2017
            
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3 Things Developers Need to Know about Cross-MarketingWith a limited budget, small businesses should consider partnership with other companies or independent developers who offer related products and try cross-marketing. It consists in combining efforts of two or more...

                Gregory Stewens
                2 June 2017
            
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Social Media Measurement: 11 Basic Definitions You Need To KnowSocial media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how...

                Jan Zajac
                8 May 2017
            
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Top 8 Visual Trends for Content Marketing in 2017 Humans as we are, our desire to be physically presentable and yes, attractive, is always part of our culture. While some, would claim that real personality is more attractive than good looks, let’s be honest with...

                Wade Cockfield
                31 March 2017
            
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Top 10 Considerations for Choosing Marketing Automation SoftwareNew marketing technology is created almost daily. In this growing web of services and tools, how does a business choose the right ones? We've put together this list of the 10 most important things to consider when...

                Richard Fallah
                15 March 2017
            
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MWC 2017: Has nostalgia outsmarted the smartphone?Last week saw the coming and going of Mobile World Congress in Barcelona. Whilst lots of talk around 5G, IoT and more peeked interest, it seemed that all anyone wanted to talk about was the comeback of an old...

                Matthew Winters
                10 March 2017
            
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The Importance Of An Effective Marketing Strategy Many marketing initiatives still fall short due to the absence of a well-crafted marketing strategy. A well thought out strategy is still relevant in these days of business @the speed of thought. So, what are the key...

                Neel Majumdar
                9 March 2017
            
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Get Your Referral Programme MovingReferral marketing works just like any other form of marketing: via a funnel. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s some examples of exactly how to do that.

                Peter Cunningham
                6 March 2017
            
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5 Ways To Increase Brand AwarenessYou could be selling the best product in the world, nobody will buy it if they don’t know about its existence.  It should be your aim to be the leader in your industry and to have your brand name engraved into your...

                Dr. Sandeep Rout
                3 March 2017
            
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17 Ways To Segment Email Lists For More OpensEmail is almost 40% more effective than Facebook and Twitter for acquiring new customers. Many argue that the thing that differentiates it from social media is the ability to segment email lists, enabling you to...

                Stefania Goldman
                24 February 2017
            
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Differentiation for Retail brands is still possibleBrands can leverage the power of mobile a lot more than they already do. The fact that we, the consumers, are always on our mobile phones and are happy to be contacted by the brands we like, means a great deal of...

                Eva Calado
                15 February 2017
            
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8 Tools For Automated Social Media MarketingIn today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your salvation to improved visibility, reach and exposure, the one thing that...

                Paul Simmons
                13 February 2017
            
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52% of marketers rank email in most effective digital channelsIf I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels?

                Sophia Skinbjerg
                8 February 2017
            
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How Email Marketing Can Boost Your BusinessDo you want to grow your business? Then email marketing should become your best friend. After all, it can generate upto 3800% ROI.

                Stefania Goldman
                2 February 2017
            
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46 Years Young: The Evolution Of EmailForty-six years later, email is central to most marketing and sales roles and continues to cement itself in the digital age.

                Sophia Skinbjerg
                27 January 2017
            
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2017 Prediction: The Top 10 E-Commerce Shopping DaysMark these dates in your calendars and planners right now.

                Sophia Skinbjerg
                19 January 2017
            
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Underrated Marketing Tactics You Should Know AboutMarketers across the globe use these tactics on a daily basis. The question is: Are you one of them? 

                Oscar Waterworth
                13 January 2017
            
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