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The Latest Video Marketing Trends that every Marketer Needs to Know Video has become so prolific that 100 million hours of video content is watched on Facebook every single day and 10 billion videos are watched on Snapchat. But a growing proportion of this can be attributed to video...

                Parham Azimi
                23 April 2018
            
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The digital dozen – Ally Stuart, Managing Director, EMEA, SharethroughThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Ally Stuart, Managing Director, EMEA, Sharethrough - native advertising company - about his...

                Ally Stuart
                17 April 2018
            
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Mobile-Text Message Marketing via Loyalty Rewards Program and MillennialsMobile marketing used in conjunction with a loyalty rewards program is the most effective marketing tactic used by some of the biggest corporations in the world. Hence the reason a lot of small businesses are jumping...

                Angelo Zammit
                13 April 2018
            
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Should brands bring video production in-house?If you're currently working in marketing for any large firm then you will no doubt by now have been involved in some way in the production of digital video content for your brand.

                Stuart Stubbs
                9 April 2018
            
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How to Get the Most from Your Programmatic AdvertisingJanuary 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it...

                Adela Blackford
                5 April 2018
            
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4 Tools That Make Up My Digital Marketing Tool SetWe all have our favorite tools as digital marketers that help us get the job done.  These are a few I use on an every day basis.  

                Roman Prokopchuk
                4 April 2018
            
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Brands and social media platforms are reassessing their relationshipWhat does that mean for content? As social media networks de-prioritise content from brands, and brand themselves re-evaluate their relationships with the big social players, what does the future look like when it...

                Trevor Evans
                3 April 2018
            
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7 Tips For Improving The Marketing Effect Of Your Photos and VideosThose who promote products and services through social platforms, like Instagram and Youtube, understand that the more engaging a photo or video is, the more likely it will convert viewers into buyers. Here are a few...

                Tim Salivan
                28 March 2018
            
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The long, slow, carefully-managed death of satellite TVThree decades after it first launched in the UK, is the writing - like the dishes it depends on - finally on the wall for satellite broadcasting? In January, Sky CEO Jeremy Darroch said the company would launch a dish...

                Dror Ginzberg
                20 March 2018
            
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The digital dozen – Hew Bruce-Gardyne, Co-Founder, TVSquaredThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Hew Bruce-Gardyne, Co-Founder of TV analytics and measurement company TVSquared, about his career...

                Hew Bruce-Gardyne
                5 March 2018
            
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Video and Patriotism Blow Brand Engagements Out of the Water at the PyeongChang OlympicsChloe Kim may have made history, but let’s not forget who effectively told athletes’ stories during the Winter Olympics: digital marketers. By tapping video and capitalizing on excitement on social channels for the...

                Diana Gonimah
                2 March 2018
            
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The Future of Live StreamingVideo content is currently booming in popularity – we watch 100 hours of Facebook videos every day. But it’s live video that really stands out, with the best engagement and viewer interaction. In 2016, Facebook found...

                Jake Ward
                1 March 2018
            
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Meet the Influencer: John HorsleyThe ultimate showdown that every marketer will be watching this year, is one between two industry heavyweight contenders. In one corner: broadcast marketing, the official champion of old-school content marketing. In...

                adam enguell
                27 February 2018
            
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Embrace the future, with MTEX 2018!3,000 forward-thinking decision makers will be flooding through the gates of London’s ExCeL on the 21st and 22nd March, 2018, for Europe’s leading event for modern and innovative digital marketing professionals.  ...

                adam enguell
                16 February 2018
            
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Live Video Tips For Your BusinessLive video may well be the catch cry of 2018, and if you’re not doing it, your business may suffer if your competitors take it up. Video is a powerful storytelling medium: it can impact viewers emotionally using sound...

                Julie Cave
                30 January 2018
            
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Content Marketing Trends in 2018What content marketing trends will there be in 2018? In 2017, content marketing as consolidated its reputation as a key marketing tool, but also as much more. Content marketing continues to be a key relationship...

                Julie Cave
                26 January 2018
            
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What are the challenges of testing streaming  applications? In today’s world most of the internet traffic is dependent on the streaming media including video, audio and multimedia. Content produced be it for entertainment, education or lifestyle has honestly engrossed a huge...

                Amanda Smith
                25 January 2018
            
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5 Ways Live Streaming Will Help Your Digital Marketing Efforts In 2018As social media platforms put increasing amounts of time and effort into bolstering their live streaming services, understanding the power of live streaming and the role it can play in digital marketing couldn’t be...

                Trevor Evans
                24 January 2018
            
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Is it time to rethink TV?As TV viewing is evolving we mustn't overlook the fact that this once all-powerful branding medium continues to have a bulletproof armoury in the guise of connected, addressable and programmatic TV options for...

                Mike Shaw
                24 January 2018
            
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The Diversity of Live StreamingWhen it comes to live streaming, there are very few hard and fast rules. What content works best and how long a stream should be, for example, are highly dependent on the purpose of the live video itself. The main...

                Jake Ward
                23 January 2018
            
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4 Digital Content Strategies for 2018 We can all agree that 2017 was a year that saw the rise of many digital giants: including Bitcoin, more video marketing, hands-free voice search thanks to Google’s and the Amazon Echo, and a growth in augmented...

                Dana Oliver
                23 January 2018
            
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Four Trends to Watch for in 2018This past year we witnessed a sea of change occur in the world of marketing – people witnessed the true power of augmented reality, the walled gardens of social media grew higher, video lengths shuffled in flux, and...

                Michael Ash
                17 January 2018
            
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How to balance quality and quantity: 3 tips for creating premium social mediaHow can brands possibly catch attention in the mere seconds it takes to swipe past an Instagram ad? Scott Freeman, co-owner of The Operators Creative, has found a way. Read on for the breakdown of an emerging trend...

                Digital Doughnut Contributor
                9 January 2018
            
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Booming local e-commerce events will drive 2018 international marketing campaigns From newly created commercial events to traditional religious and historical festivals there are key dates around the world which have the potential to drive sales. If you are looking to grow your consumer share in...

                Sarah Jennings
                8 January 2018
            
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The Future of Digital: Return’s 2018 PredictionsAs the year draws to a close, our senior team reflects on 2017 and offer their predictions for 2018, including video, voice search and shifts in the way brands target their users online. The search landscape is...

                Mellissa Flowerdew-Clarke
                20 December 2017
            
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