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Microsoft Dynamics CRM: A Workload-Lightening Discovery for Businesses

Microsoft Dynamics CRM: A Workload-Lightening Discovery for Businesses

Businesses have long stressed the importance of improving their customers' overall experience, and with good reason. After all, in this era of intense competition, the best way to ensure that your customers are...

Divyesh Aegis
Divyesh Aegis 24 September 2021
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How to Choose the Best Value for Money CRM for Startups and Small Businesses

How to Choose the Best Value for Money CRM for Startups and Small Businesses

When it comes to managing and nurturing customer relationships, the first thing that comes to mind is CRM software. Here, we will discuss CRM applications solely tailored for small businesses and startups. If you'...

Mohit Sharma
Mohit Sharma 13 September 2021
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How to Leverage the AIDA Model for Writing Better Marketing Emails

How to Leverage the AIDA Model for Writing Better Marketing Emails

When it comes to effective email marketing, quality trumps quantity. Drafting emails that are personalized, engaging, yet to the point, return higher conversion rates than poorly written ones sent often. If you are...

Digital Doughnut Contributor
Digital Doughnut Contributor 9 September 2021
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Best Tips for Email Marketing You Should Know to Grow Your Business

Best Tips for Email Marketing You Should Know to Grow Your Business

Email marketing is an effective marketing channel through which you can send promotional messages to people in mass numbers. In this digital world, emails are used as reliable means of communication, acting as a...

Digital Doughnut Contributor
Digital Doughnut Contributor 1 September 2021
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How Your Business Can Save Money Using Software

How Your Business Can Save Money Using Software

Being an entrepreneur is not easy by any stretch of the imagination. Running a business is one of the most difficult projects you can take on. This is why so many businesses fail. If you want your company to survive...

Maggie Bloom
Maggie Bloom 20 August 2021
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How to Improve Your Email Marketing Deliverability for Optimum Open Rates

How to Improve Your Email Marketing Deliverability for Optimum Open Rates

Email marketing is an evergreen strategy for marketers and is amongst the most convenient ways of reaching out to new as well as existing customers. Email marketing campaigns have been a boon for companies and online...

Priya Kumari
Priya Kumari 9 August 2021
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5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

Coronavirus shook the fiscal and operational thresholds of businesses across the globe beyond tolerable limits. And if you thought that the destruction was over, this isn't quite true for the post-pandemic...

Priya Kumari
Priya Kumari 5 August 2021
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What Businesses Need to do About Marketing in the Age of Automation

What Businesses Need to do About Marketing in the Age of Automation

Marketing is all about fulfilling the needs and desires of as many people in your target market as possible. However, to fulfill so many needs, the marketing strategy has to be highly intricate.

Praveen Mishra
Praveen Mishra 30 July 2021
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Infographic: Closing the Omnichannel Gap

Infographic: Closing the Omnichannel Gap

A new report from London Research explores how companies can adopt omnichannel strategies for stronger brand-consumer connections. The research, carried out in partnership with Catalyst and Xaxis, is based on...

Linus Gregoriadis
Linus Gregoriadis 29 July 2021
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Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Personalised and empathetic engagement with customers - that genuinely addresses their needs - will be the key to unlocking brand loyalty and ultimately improved business performance post-pandemic.

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 19 July 2021
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Powering Your Business with Connected Communications

Powering Your Business with Connected Communications

There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market....

Glenn Matchett
Glenn Matchett 30 June 2021
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Nurturing Leads in the Best Possible Way Using Lead Management Software

Nurturing Leads in the Best Possible Way Using Lead Management Software

Lead nurturing has evidently become the most essential phase in the process of converting the generated lead. It involves purposeful engagement with your target audience. This guide provides you with the best possible...

Nivedha Natarajan
Nivedha Natarajan 11 June 2021
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Top 10 Marketing Practices for Start-ups in 2021

Top 10 Marketing Practices for Start-ups in 2021

Having a great idea, team, and funds alone are insufficient to grow your start-up. Start-up marketing is an entirely different ball game. Not all digital marketing strategies ought to provide you with the same sort of...

Priya Kumari
Priya Kumari 8 June 2021
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9 Clever Tips to Enhance Email Marketing to Physicians

9 Clever Tips to Enhance Email Marketing to Physicians

It is a known fact that physicians and healthcare workers are some of the busiest people on earth, so getting your emails through their everyday clutter is a no-easy task. You need a foolproof strategy to succeed in...

Alice Brown
Alice Brown 4 June 2021
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5 Email Marketing Security Issues (and How to Fix Them)

5 Email Marketing Security Issues (and How to Fix Them)

Email is a key component of the internet. Whether you’re handling business, buying products, or using social media, you need an email address. Because of this, email marketing never loses value: it’s still essential...

Elliot Mark
Elliot Mark 21 May 2021
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A Simple Strategy to Build Email Marketing Funnels That Convert

A Simple Strategy to Build Email Marketing Funnels That Convert

Email marketing funnels help you attract, engage, convert, and retain customers. So, let’s learn how you can build a high-performing email marketing funnel.

Raj Marwal
Raj Marwal 20 May 2021
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Content is King – But Where are the Kingmakers?

Content is King – But Where are the Kingmakers?

The second-biggest challenge in lead generation is creating high quality content. London Research and Demand Exchange brought together a number of marketers working with content to discuss the problems they've...

Michael Nutley
Michael Nutley 5 May 2021
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How to Run a Successful Email Outreach Campaign

How to Run a Successful Email Outreach Campaign

Email marketing is an important part of any online business promotion strategy. By using the right targeting strategies, you can grow your business from anywhere in the world, starting today. You can also use an email...

Digital Doughnut Contributor
Digital Doughnut Contributor 30 April 2021
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Tricks Every B2B Consultant Needs to Know to Get More Sales

Tricks Every B2B Consultant Needs to Know to Get More Sales

B2B marketing is taking the ecommerce industry by storm, which means that going digital is fundamental if you want to succeed. Almost 50% of B2B consumers are millennials and that puts a huge change in the b2b buying...

Araz Guidanian
Araz Guidanian 13 April 2021
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Infographic: Omnichannel Marketing Excellence and the Role of CDPs

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted...

Linus Gregoriadis
Linus Gregoriadis 6 April 2021
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High-Impact Lead Magnet Examples for Small Businesses

High-Impact Lead Magnet Examples for Small Businesses

What are high-Impact lead magnet examples for small businesses and how a correctly found email address affects lead generation?

Digital Doughnut Contributor
Digital Doughnut Contributor 24 March 2021
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A Guide to Event Marketing and Promotion

A Guide to Event Marketing and Promotion

With the government roadmap to recovery and the increasing awareness that a sense of normality is soon to be upon us, the events industry is gearing up for a battle of immense proportions as they consider a return to...

Brad Chuck
Brad Chuck 23 March 2021
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Understanding Your Business Marketing Assets

Understanding Your Business Marketing Assets

Marketing assets include anything used by an organisation to promote its products, services, or brand. But which assets are right for your business?

Brad Chuck
Brad Chuck 17 March 2021
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6 Steps to Secure Your Online Business

6 Steps to Secure Your Online Business

The internet was helping businesses long before Covid-19 struck. Since the pandemic began, it has played a vital role in keeping businesses running. Your company website can, however, be a major source of...

Luke Watts
Luke Watts 8 March 2021
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unPredictions, Part 1: Retail Marketing Priorities for 2021

unPredictions, Part 1: Retail Marketing Priorities for 2021

2020 has seen an unprecedented evolution for marketers, with five years of ecommerce growth occurring in less than twelve months. January is always oversaturated with prediction content, but this year it feels...

Sara Richter
Sara Richter 1 March 2021
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