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Five Trends That Will Shape Social Media Marketing in 2021As we move into 2021, one thing has become more important than ever: connection. The events of 2020 kept us apart physically, and many turned to social media for human interaction, even if virtual. 

                Anna Willems
                17 February 2021
            
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5 Effective Strategies to Build and Manage a Successful Marketing Department  Your marketing team defines the face of your business as it produces promotional materials in the digital and physical world. As a marketing manager, you need to know the most effective strategies to build and manage...

                Abhishek Talreja
                11 February 2021
            
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Top 10 Leading Lead Generation Tools in 2021Are you looking for the best lead generation tools to boost your business? It is just like every tough job but direct generation needs the right tools. That's why in this informative article, we are going to be...

                shikha sharma
                10 February 2021
            
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Invisible Personalization for Great Customer ExperienceWhat is great personalization? Should it fly completely under your customer's radar?

The definition tends to vary depending on who you talk to. Some would say it’s an endeavour to ‘delight’ the customer as part...

                Lucy Campbell-Woodward
                8 February 2021
            
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Infographic: 2021 Consumer Finance Report A new report from London Research and Trustpilot looks at trends in consumer finance since the onset of the Covid-19 pandemic, exploring consumer attitudes and behaviour relating to banking, payments and associated...

                Linus Gregoriadis
                3 February 2021
            
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From First-Time Customer To Loyal Brand Ambassador In 5 StagesAs marketers, it’s too easy to focus resources on acquiring new customers or reducing churn. So how can you ensure your most loyal customers are getting the exclusive experience they deserve? The 5 Principles of...

                Alyssa Jarrett
                2 February 2021
            
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Customer Engagement And Four Other Tips For Marketing Success Stefan Britton, CRO at Datasine explains how to boost customer engagement and why brands need to be on their best behaviour.

                Fiona Whyatt
                2 February 2021
            
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How To Nail Social Media Marketing In 2021Firstly, we should start by addressing the elephant in the room: 2020. I think it’s safe to say none of us will be sad seeing the back of that year. But while 2020 brought us a year of sadness, change, and isolation...

                Phoebe Jowett
                29 January 2021
            
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How To Make An Ecommerce Store Ready Post-Covid-19Before coronavirus hit the world badly, the retail industry was already undergoing a seismic shift from a physical store to online selling.

                Anil Patel
                27 January 2021
            
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Is Your Ecommerce Brexit Proof?Brands and supplier manufacturers have much to consider during the Brexit transition. The plethora of new guidelines and specifications will mean additional headaches for any marketing team getting products into the...

                Mike Owen
                26 January 2021
            
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20 Design Terms For Non-DesignersWhen you’re in the process of designing the perfect logo for your brand, you may come across certain terms that feel like a whole different language to you. What are RGB and CMYK? What does having white space in a...

                Richard Lau
                25 January 2021
            
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The 5 Best Performing Digital Ads You Wouldn't Want To MissDigital marketing opens your business to a demographic incomparably larger than what can be attracted locally. It is cost-effective, and it is measurable. Using it will enable you to interact with potential clients...

                Jenny Stanley
                25 January 2021
            
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How To Create Fashion-Friendly Content On Instagram Choosing suitable content for Instagram is one of the major challenges. While you need to choose the latest concepts that appeal to the audience, substantiating those feeds with appropriate visuals is the next step...

                Trudy Seeger
                22 January 2021
            
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Checklist To Choose The Right Live Chat Software for Your BusinessToday, customers expect to be able to engage your business through the channel of their choice. Below, we outline the key factors to consider when evaluating live chat software.

                Bruce Hogan
                21 January 2021
            
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Banking Customers Trust Each Other For Advice On Switching To Contactless PaymentsCovid means cash is being used less in favour of online payments, contactless cards and mobile wallets. To make the transition to digital services they can trust, customers are prioritising word of mouth and consumer...

                Sean Hargrave
                20 January 2021
            
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The Why and The How of The Digital Business ImperativeIt's safe to say that there aren’t enough superlatives to describe how shattering and age defining the Covid-19 pandemic has been for huge swathes of the earth’s population to date.

With no corner of the globe&...

                Morag Cuddeford-Jones
                18 January 2021
            
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Why Integrated Content Management Matters to Your BrandLet’s think for a moment about what makes a strong brand. A great product? Certainly. That goes without saying. A powerful ethos? That also helps – brand slogans are memorable but even more so when they really connect...

                Morag Cuddeford-Jones
                14 January 2021
            
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Centralize Your Digital Assets For Powerful Marketing ContentMany organizations enjoy a wealth of assets, even more so now that retailers and publishers alike encourage co-creation from influencers and customers.

But equally important is control – control over content...

                Lucy Campbell-Woodward
                13 January 2021
            
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Brands’ TikTok Strategies Need Male Millennial Focus in 2021New research from VidMob – the world’s first platform for intelligent creative – has found that male Millennials are set to drive the greatest growth on TikTok...

                Lisa Haskins
                13 January 2021
            
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Predictions 2021: Digital Marketing2020 has been a year of accelerated digital transformation for practically all organizations.

                Rebekka Topholm
                12 January 2021
            
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Predictions 2021: Content ManagementWith the most business disruptive year soon behind us it becomes time to see what 2021 will bring.

                Rebekka Topholm
                11 January 2021
            
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’Data Blind’ Marketers are Failing to Access Insights That Can Improve Their Campaign ROIResearch has shown that marketing professionals are blind to much of the data that provides them with crucial insights to improve marketing ROI. The survey, by AI marketing company Datasine, found that four in every...

                Becky McArdle
                8 January 2021
            
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Top 5 Ecommerce Predictions for 2021 2020 has in many ways been a globally changing year, and as the year is coming to an end, it is time to reflect and predict future ecommerce trends.

                Rebekka Topholm
                6 January 2021
            
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How Slow Website Performance Affects Conversion RatesThis article is about slow websites and how loading speeds can affect conversion rates. Then we are going to take a look at the ideal loading speed that will increase your chances of getting conversions. And finally...

                Frank Garnett
                4 January 2021
            
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Innovative Tech Leaders Share Their Predictions for the New YearHow can we plan ahead at a time that consistently invalidates our capacity to foresee the future? This is a question all businesses must face as they build towards 2021. While it may not be possible to predict every...

                Digital Doughnut Contributor
                31 December 2020
            
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