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Spam Traps: Ignorance is NOT Bliss There is no doubt that email marketers already face a lot of challenges, but certainly one of the most frustrating is low delivery rates. A lot of hidden threats can negatively impact your deliverability. Find out...

                Jenna Devinney
                22 January 2019
            
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How Marketers Can Meet the Needs of the Customers of the Future - and Why That Means Today’s Customers TooThe relationship between consumers, content and brands has changed immeasurably; a sea change in the last 10 years alone. With exponentially more opportunities for real-time interactions, it’s easier than ever before...

                Diane Perlman
                14 January 2019
            
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Digital detoxing and brand engagement Scott Curtis, Global Head of Digital and Innovation at Spark Foundry talks about how the growing rise in people switching off will affect marketing strategies  

                Scott Curtis
                20 December 2018
            
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SEO Or SMM Which Is The Best For Your Business In 2019?Digital marketers and analysts are often asked this question as in which ones better for their business and why. This blog will help you determine which one these services will help them target relevant audience and...

                Sumit Gharal
                11 December 2018
            
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The Future of Email Marketing 2019: Get to Know All Email Marketing Trends You might be thinking that 2019 is a few months away, why we supposed to know about the next year’s trends now? However, if you ask that I can assume that you are one of that person who prepares the Christmas...

                Tiffany Harper
                6 December 2018
            
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Best Marketing Automation Software for Small BusinessesToday, you can find plenty of Marketing Automation solutions that can help your small business achieve its goals without breaking the bank. With the right Marketing Automation software, you can make better results...

                Raymond Thomas
                26 November 2018
            
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How to Start on the Right Foot with Affiliate MarketingBeing a freelancer, solopreneur, entrepreneur or business owner involves a myriad of endeavors, and one of the most pressing is to diversify your income. Affiliate marketing is one of the most reliable ways to do that...

                Lorraine Pavel
                26 November 2018
            
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Wishing Won't Make It So Have a Full Feast of Email DataYou can’t enjoy a thanksgiving dinner with just a turkey and no sides, so why would you want a customer name with no email address? Don’t try to take the easy way out and expect that turkey wishbone to bring you...

                Jenna Devinney
                13 November 2018
            
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Not Your Mom's Data Appends In the past some marketers have had a bad taste in their mouth in regards to data appends. Many have simply avoided it and sought other ways of receiving data, many of which aren’t necessarily good for business. What...

                Jenna Devinney
                9 November 2018
            
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Four Reasons Why Retailers Need Multi-touch AttributionThe UK’s long hot summer saw retailers perform better than expected, with sales rising 0.2% for the month of August, but times are still challenging with numerous well-known names from Evans Cycles to Claire’s...

                Manu Mathew
                1 November 2018
            
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Understanding Hard and Soft Bounces Bounces. What are they? And no we are not referring to basketball bouncing or bouncing on a pogo stick, we are talking about a different kind of bounce. The kind of bounces that are related to your emails. Did you...

                Jenna Devinney
                30 October 2018
            
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Everyone is not your customerTarget market. It’s a term that you’ll hear in your ‘Introduction to Business’ class and it gets bandied around endlessly in marketing circles. But what does it actually mean? How do you identify it? And then what do...

                Mark Walker
                25 October 2018
            
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3 Tips to Enhance Your Content Marketing in 2019The process of content marketing is simple enough to grasp. Produce engaging and useful content for people to read, watch, love and, in the end, purchase what you are selling. But there are a few core elements that...

                Sharon Dargaville
                23 October 2018
            
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[LinkedIn Groups] Let's have a gathering of the mindsI’ve been using Linkedin for some time now. While there are many facets of the site that I like, the real gem for me is LinkedIn Groups, without question. Why do I say this? Think about it for a moment. 

                Rick Barron
                23 October 2018
            
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Email Verification & Validation - What's the Difference? Getting any two email verification companies to agree on anything can be harder than wrestling a Grizzly Bear. Especially when it comes down to terminology. One company's verification is another's validation...

                Jenna Devinney
                22 October 2018
            
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How companies can reap the rewards of predictive analytics For most companies the idea of predictive analytics fuelled by artificial intelligence to deliver better website performance and an improved customer experience has been more of a pipedream than a day-to-day business...

                Linus Gregoriadis
                22 October 2018
            
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A start-to-finish guide on B2B branding componentsA brand is the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. As such, it's important that you control all of those touch...

                Sharmila KRaja
                18 October 2018
            
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Five big brand translation and localization mistakes that every business can learn fromThe translation and localization of documentation has huge potential for missteps. From poor grammar and clumsy phrasing to nonsensical text or the inadvertent use of swearwords, companies have been getting...

                Digital Doughnut Contributor
                18 October 2018
            
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Top Five Tips: Maximising ROI from Adobe Campaign39% of marketers say proving the ROI of their marketing activities is their top marketing challenge, and things are only getting more heated, as Marketing technology spend is now surpassing advertising spend for most...

                Grace Russell
                11 October 2018
            
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Top SEO Trends to Look Out For in 2019There is never a better time than right now to prepare for the future. 2019 might very well be the biggest year for SEO yet. Between augmented reality and virtual reality, or artificial intelligence and blockchain, we...

                Sharon Dargaville
                10 October 2018
            
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Is Email a Goner?There always seems to be plenty of news articles debating the death of email. Especially in light of upcoming GDPR changes, Facebook changes, and on-going concerns about data privacy - it seems someone, somewhere, is...

                Jenna Devinney
                10 October 2018
            
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Can AI Replace Sentient Content Writers? (Or, Three Reasons Why They Can’t)Here is a scary post to have to create as a professional SEO writer. The truth is that there is already a wealth of AI content creation technology available, and this should make me worried. Alas, it does not, as here...

                Sharon Dargaville
                5 October 2018
            
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AI and Content Marketing: How to Become a King of ContentIn the increasingly overloaded internet era, it’s harder than ever for brands to stand out from the crowd. Where once, content marketing offered an opportunity for differentiation, now even business the size of the...

                Tom Salvat
                5 October 2018
            
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Artificial Intelligence DefinitionsChances are, you may be interested in artificial intelligence. But there’s just so much information out there. You probably won’t know where to start. 
Want to learn about, say Machine Learning and Neural Networks? I...

                Radzi Schmaus
                1 October 2018
            
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What is the Real Value of Email Hygiene Email is not dead, in fact it continues to grow in importance every year. Marketers are utilizing and relying on the speed, personalization, customization and targeting that email affords them more and more everyday...

                Jenna Devinney
                1 October 2018
            
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