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Invisible Personalization for Great Customer Experience

Invisible Personalization for Great Customer Experience

What is great personalization? Should it fly completely under your customer's radar? The definition tends to vary depending on who you talk to. Some would say it’s an endeavour to ‘delight’ the customer as part...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 8 February 2021
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Infographic: 2021 Consumer Finance Report

Infographic: 2021 Consumer Finance Report

A new report from London Research and Trustpilot looks at trends in consumer finance since the onset of the Covid-19 pandemic, exploring consumer attitudes and behaviour relating to banking, payments and associated...

Linus Gregoriadis
Linus Gregoriadis 3 February 2021
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Automated Deployments And Why Brands Need Them

Automated Deployments And Why Brands Need Them

When working on a new website build, some of the most frustrating tasks that use up budget originate from the IT team and come under the category of setup. They can suck days, even weeks, from a project but offer no...

Tim Griffiths
Tim Griffiths 3 February 2021
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How To Nail Social Media Marketing In 2021

How To Nail Social Media Marketing In 2021

Firstly, we should start by addressing the elephant in the room: 2020. I think it’s safe to say none of us will be sad seeing the back of that year. But while 2020 brought us a year of sadness, change, and isolation...

Phoebe Jowett
Phoebe Jowett 29 January 2021
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Is Your Ecommerce Brexit Proof?

Is Your Ecommerce Brexit Proof?

Brands and supplier manufacturers have much to consider during the Brexit transition. The plethora of new guidelines and specifications will mean additional headaches for any marketing team getting products into the...

Mike Owen
Mike Owen 26 January 2021
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Banking Customers Trust Each Other For Advice On Switching To Contactless Payments

Banking Customers Trust Each Other For Advice On Switching To Contactless Payments

Covid means cash is being used less in favour of online payments, contactless cards and mobile wallets. To make the transition to digital services they can trust, customers are prioritising word of mouth and consumer...

Sean Hargrave
Sean Hargrave 20 January 2021
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Content Marketing Automation – Things You Should Know To Boost Your Digital Marketing Efforts

Content Marketing Automation – Things You Should Know To Boost Your Digital Marketing Efforts

The field of digital marketing automation is growing at lightning speed. If you have yet not started using marketing automation in your business, there is no better time than now. With the help of a wide range of...

Mitesh Patel
Mitesh Patel 20 January 2021
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6 Sites With Free Stock Images For Your Commercial And Personal Projects

6 Sites With Free Stock Images For Your Commercial And Personal Projects

Looking for the right images for your website, blog or social media can be tough. You have to find a perfect combination of high quality, suitable license terms, and a good price. We created a list of sites with...

Alina Valyaeva
Alina Valyaeva 19 January 2021
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The Why and The How of The Digital Business Imperative

The Why and The How of The Digital Business Imperative

It's safe to say that there aren’t enough superlatives to describe how shattering and age defining the Covid-19 pandemic has been for huge swathes of the earth’s population to date. With no corner of the globe&...

Morag Cuddeford-Jones
Morag Cuddeford-Jones 18 January 2021
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Ways Digital Marketing Can Help Businesses to Experience Exponential Growth

Ways Digital Marketing Can Help Businesses to Experience Exponential Growth

The major reason some start-ups fail is because of a lack of an advanced marketing plan. As a business owner, you can have an exceptional product compared to your competitor, but without a proper promotion strategy...

Calistus Anikwe
Calistus Anikwe 18 January 2021
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Why Integrated Content Management Matters to Your Brand

Why Integrated Content Management Matters to Your Brand

Let’s think for a moment about what makes a strong brand. A great product? Certainly. That goes without saying. A powerful ethos? That also helps – brand slogans are memorable but even more so when they really connect...

Morag Cuddeford-Jones
Morag Cuddeford-Jones 14 January 2021
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5 Practical Tips For Building Your 2021 Tourism Marketing Plan

5 Practical Tips For Building Your 2021 Tourism Marketing Plan

We’ve got five practical tips to help you complete a strategic marketing plan to promote your tourism offering and hit your 2021 revenue growth goals.

Scott Rehnberg
Scott Rehnberg 14 January 2021
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Centralize Your Digital Assets For Powerful Marketing Content

Centralize Your Digital Assets For Powerful Marketing Content

Many organizations enjoy a wealth of assets, even more so now that retailers and publishers alike encourage co-creation from influencers and customers. But equally important is control – control over content...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 13 January 2021
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Brands’ TikTok Strategies Need Male Millennial Focus in 2021

Brands’ TikTok Strategies Need Male Millennial Focus in 2021

New research from VidMob – the world’s first platform for intelligent creative – has found that male Millennials are set to drive the greatest growth on TikTok...

Lisa Haskins
Lisa Haskins 13 January 2021
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A Complete Guide to Finding a Profitable Niche Market

A Complete Guide to Finding a Profitable Niche Market

Knowing your potential customers is the first crucial step that sets the foundation of a successful online business. With 42% of Start-ups failing due to not finding a good niche for their business, not...

Steve Martin
Steve Martin 12 January 2021
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Importance of Social Media Marketing For Business in 2021

Importance of Social Media Marketing For Business in 2021

Traditionally, business owners find difficulty in promoting their services and products among people. While in today’s world, social media has become a powerful weapon to convey your message to people. Also, it is...

Angelina Gil
Angelina Gil 11 January 2021
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Predictions 2021: Content Management

Predictions 2021: Content Management

With the most business disruptive year soon behind us it becomes time to see what 2021 will bring.

Rebekka Topholm
Rebekka Topholm 11 January 2021
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’Data Blind’ Marketers are Failing to Access Insights That Can Improve Their Campaign ROI

’Data Blind’ Marketers are Failing to Access Insights That Can Improve Their Campaign ROI

Research has shown that marketing professionals are blind to much of the data that provides them with crucial insights to improve marketing ROI. The survey, by AI marketing company Datasine, found that four in every...

Becky McArdle
Becky McArdle 8 January 2021
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Why Unique Content is More Important for Your Site

Why Unique Content is More Important for Your Site

Unique and good quality content is especially important for a website, and there must be no doubt about it. There are many reasons why unique content is considered to be an important part of SEO, and your website and...

Ryan Kotani
Ryan Kotani 5 January 2021
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Customer Engagement Through Product Data - Helping a Cooker Tell Stories

Customer Engagement Through Product Data - Helping a Cooker Tell Stories

If you currently have a mental image of a cooking range perched on a stool, storybook open and alongside a child tucked into bed in rapt attention – this isn’t quite what we mean.

Lucy Campbell-Woodward
Lucy Campbell-Woodward 28 December 2020
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How to Use Video Content for Internal Communications in Your Company

How to Use Video Content for Internal Communications in Your Company

Video content is mostly used - and talked about - for marketing strategies and external communication purposes. However, companies are composed of humans too, and video provides a great channel to streamline important...

Victor Blasco
Victor Blasco 23 December 2020
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Join The Dots For Compelling, Competitive Content

Join The Dots For Compelling, Competitive Content

When you consider how quickly businesses have to react today, it’s staggering to realise the barriers which many of them are up against. Despite contending with pricing that can change minute by minute, or stock...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 22 December 2020
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Awakening the Value of Audience

Awakening the Value of Audience

Audience addressability has always been central to how publishers demonstrate their value to ad buyers and, as a result, it’s critical to how they protect their revenue streams. However, there are dramatic changes...

Zara Erismann
Zara Erismann 22 December 2020
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Building a Customer-Experience-Centric Ecommerce Platform

Building a Customer-Experience-Centric Ecommerce Platform

Strategically, there is no other way for development and growth in today’s ecommerce environment than to transform a business ecosystem to the headless, composable approach. It is not some fashionable new trend...

Ilse Lauwens
Ilse Lauwens 21 December 2020
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The Advantages of Headless CMS for Your Business

The Advantages of Headless CMS for Your Business

Have you ever wondered exactly what headless content management is? If and how it might fit in to your existing tech stack? And most importantly of all, what advantages it could bring to your organization?

Lucy Campbell-Woodward
Lucy Campbell-Woodward 18 December 2020
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