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Social networks are getting less graphically diverse: why?

Social networks are getting less graphically diverse: why?

The role Starbucks and Whole Foods played in boosting hip neighbourhoods, as well as Ikea’s contribution to city apartments - seems to be rubbing off on the world of social media.

Tom Bracher
Tom Bracher 12 June 2018
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Why Online Feedback is Vital for Ecommerce Managers

Why Online Feedback is Vital for Ecommerce Managers

The eCommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018,

Udesh Jadnanansing
Udesh Jadnanansing 11 June 2018
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Artificial Intelligence in BFSI Market to grow at 30% CAGR from 2018 - 2024

Artificial Intelligence in BFSI Market to grow at 30% CAGR from 2018 - 2024

Artificial Intelligence (AI) in BFSI Market size was estimated to be over USD 2.5 billion in 2017 and is anticipated to grow at a CAGR of more than 30% over the forecast timespan.

Shankar khatkale
Shankar khatkale 11 June 2018
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Hey, e-commerce vendors: some words of caution before you redesign your website

Hey, e-commerce vendors: some words of caution before you redesign your website

It seems every other month we hear of another website stepping up its game through a massive, million-dollar personalization initiative.

Michal Harel
Michal Harel 6 June 2018
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Should your business only allow encrypted email?

Should your business only allow encrypted email?

In March 2017, the Independent reported that hackers were selling 25 million Gmail and Yahoo accounts. These sales were taking place on the dark web. In October of the same year, CNN revealed that a data breach at...

Edward Roesch
Edward Roesch 6 June 2018
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How to de-clutter and drive engagement with your presentations

How to de-clutter and drive engagement with your presentations

Spencer Waldron discusses how marketing and sales representatives can de-clutter and drive engagement with key presentations

Spencer Waldron
Spencer Waldron 5 June 2018
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Making Customer Feedback Meaningful: An Interview with Mopinion Founders

Making Customer Feedback Meaningful: An Interview with Mopinion Founders

Want to take a look behind the curtain of leading feedback analytics software Mopinion? We recently sat down with Mopinion founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how...

Udesh Jadnanansing
Udesh Jadnanansing 22 May 2018
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Revealed: the most annoying things brands do according to consumers

Revealed: the most annoying things brands do according to consumers

Digital experiences are key to driving loyalty — but have brands overstepped the mark with regards to how they treat customers and what they do with customer data? More and more consumers are getting annoyed with the...

Tim Haynes
Tim Haynes 21 May 2018
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How your digital campaigns can benefit from audience marketing in 2018

How your digital campaigns can benefit from audience marketing in 2018

Potential customers can be targeted progressively with the help of audience marketing, focusing on the more personal aspects and not just looking at an overall demographic. It considers mindsets, behaviours and...

Tom Bracher
Tom Bracher 18 May 2018
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7 Steps To Succeed In Multiple Channel Retail [Infographic]

7 Steps To Succeed In Multiple Channel Retail [Infographic]

Successful multi-channel retailing is essential to ensure excellent shopping experiences for customers. This infographic summarizes the key steps to get ahead in multi-channel retail.

Rajneesh Kumar
Rajneesh Kumar 15 May 2018
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First 5 Steps In Branding Your Business

First 5 Steps In Branding Your Business

Have you ever thought about starting your own business and being your own boss, if so here are five step to implement when doing so. Just remember, the more successful I got it seemed the more lucky people said I was....

Angelo Zammit
Angelo Zammit 9 May 2018
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We Want an Extension! Data Governance Under the Spotlight as GDPR Looms

We Want an Extension! Data Governance Under the Spotlight as GDPR Looms

Ensighten, the global leader in data privacy and omni-channel data management, today unveiled research suggesting that with just four weeks to go, 61 percent of marketers would apply for an extension to GDPR, if it...

Ian Woolley
Ian Woolley 8 May 2018
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Search Analytics: Your Secret Weapon

Search Analytics: Your Secret Weapon

The goal of modern marketing is to offer visitors the right content at the right time, usually to create some type of desirable behavior. A search query is the purest form of a potential customer expressing what their...

Sahil Merchant
Sahil Merchant 1 May 2018
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How effective is google AdWords for small businesses

How effective is google AdWords for small businesses

I always have my merchants (customers) ask me whether or not it's a good idea or beneficial to implement social or Google ad campaigns into their current marketing strategy. My answer is always the same and in...

Angelo Zammit
Angelo Zammit 30 April 2018
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It’s 2018 and we still can’t define customer experience

It’s 2018 and we still can’t define customer experience

From EX to CX, UX to BX, it seems fair to say that 2017 was the year that brands truly embraced ‘experience’ as the mantra behind their marketing efforts. While Customer Experience, User Experience and even Brand...

Geoff Galat
Geoff Galat 27 April 2018
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How time-based email marketing can significantly improve customer engagement

How time-based email marketing can significantly improve customer engagement

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with...

Sarah Taylor
Sarah Taylor 19 April 2018
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Digital Marketing. Where to start?

Digital Marketing. Where to start?

With 3 billion people on-line, your business needs to be there too. But where to start? It's easy to get lost in the huge number of things that you could do, so start with what every good business needs: a...

Emma Sweeney
Emma Sweeney 18 April 2018
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Why F1 needs to fast-track its fan base

Why F1 needs to fast-track its fan base

The new F1 season has only just started but there are more questions about the health of the sport than positive comments about yet another round of changes. Each Formula One race can have up to 300,000 fans attending...

Nik Harta
Nik Harta 16 April 2018
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Good ideas are bad ideas without conversational presentations

Good ideas are bad ideas without conversational presentations

Every iconic marketing campaign or revolutionary business approach began as a simple idea. But when brainstorming becomes a chore -- and an exhausting hunt for innovation -- it’s tempting to recycle old ideas, fix...

Spencer Waldron
Spencer Waldron 10 April 2018
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4 Tools That Make Up My Digital Marketing Tool Set

4 Tools That Make Up My Digital Marketing Tool Set

We all have our favorite tools as digital marketers that help us get the job done. These are a few I use on an every day basis.

Roman Prokopchuk
Roman Prokopchuk 4 April 2018
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Social Media is Marketing Not Sales

Social Media is Marketing Not Sales

99% of small business owners still have no clue as to the true purpose or intent of social media marketing. In this article I will give a short breakdown or understanding between the difference of sales and marketing...

Angelo Zammit
Angelo Zammit 3 April 2018
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Impulse Buying: What Makes The Customer Bite The Bait?

Impulse Buying: What Makes The Customer Bite The Bait?

Impulse buying is a marketing tactic corporations have been using for decades. It is amazing that placement of certain items can entice a customer to buy of impulse.

Angelo Zammit
Angelo Zammit 30 March 2018
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When it Comes to B2B Events: Avoid the Measurement Trap

When it Comes to B2B Events: Avoid the Measurement Trap

When it comes to the analysis of B2B events, there seem to be two strands of narrative around event marketing for larger B2B brands. One story seems to indicate B2B brands love events, while the other believes they...

Katherine Sheen
Katherine Sheen 15 March 2018
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Price means nothing… on its own

Price means nothing… on its own

The way in which marketers frame their offering radically impacts their conversion rates. Our new series, When Push Comes To Nudge, breaks down nudge theory and gives bite-sized insights for marketers to add to their...

Digital Doughnut Contributor
Digital Doughnut Contributor 15 March 2018
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Changing the game on cyber intelligence

Changing the game on cyber intelligence

Many enterprises rely too heavily on reactive responses to cyber threats. Rather than preparing in advance and anticipating an attack most businesses try and fight back only when it happens but what they don’t realise...

Kristofer Mansson
Kristofer Mansson 9 March 2018
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