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Consumers are Willing to Pay More for Sustainable BrandsThe objective of this research was to explore consumer perceptions of the relationship between corporations and sustainability, to understand which are the factors that create the impression of a sustainable brand.

                Lindsay Parry
                6 April 2021
            
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Benefits of Trigger Options for Lead GenerationNot everyone visits your website with the purpose of buying your products immediately. Some people might want to know more about your business, look at what you offer, and leave. So, how do you make such visitors...

                Vaishali Gopi
                2 April 2021
            
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59% of Consumers Believe Taking a Stance Matters, Research RevealsBrands can and should take a stance on social and political matters, according to new research by Kubi Kalloo and its partner Alligator Digital. A survey of 600 people in both the US and UK has uncovered that 59% of...

                Kristin Hickey
                31 March 2021
            
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10 AI-Powered Tools to Boost Your Efficiency and CreativityArtificial Intelligence and Machine Learning are the buzzwords of the decade. Here are some great AI-powered tools to help you work with visual content.

                Alina Valyaeva
                31 March 2021
            
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Demand Exchange to Launch Knowledge Management and Content Syndication Service for BIMA MembersBIMA, the UK’s largest digital and tech community, has joined forces with knowledge management and lead generation platform Demand Exchange (DX) to offer its members a powerful new way to raise awareness of their work...

                Greg Brown
                30 March 2021
            
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Animation: Why Should I Make an Animated Video?We know that in business, the best way to increase sales, customer visibility and audience engagement is through creating original, catchy and entertaining content as part of a marketing strategy. And to be relevant...

                VidOps VisualStorytellers
                30 March 2021
            
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All About Multilingual Web DesignWhen you search for anything on the internet, you expect to have access to any type of information or website in your own language. How would you feel if you visit a site that isn't translated into your language...

                Jenny Stanley
                26 March 2021
            
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New Social Media Tool Reveals Nike and Adidas Unable to Compete with Gymshark in Influencer Marketing HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing.

                Pauline Delorme
                23 March 2021
            
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5 Transformational Impacts of ICM for RetailWe’re used to referring to technological laggards as ‘dinosaurs’ but that term is even more appropriate today. The arrival worldwide of the COVID-19 pandemic was our metaphorical asteroid. It landed among us with...

                Lucy Campbell-Woodward
                22 March 2021
            
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5 Steps to Help You Select a DAM VendorDigital asset management is about more than storing files. A DAM system enables companies to be agile and respond to customers in real-time. Having the right platform in place will enable brands to personalise the...

                Aliya Zaidi
                18 March 2021
            
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A Guide to Influencer MarketingInfluencer marketing is a strategy that identifies people who have a strong influence on a brand's industry or target audience, but where can a business start with Influencers?

                Brad Chuck
                18 March 2021
            
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Understanding Your Business Marketing AssetsMarketing assets include anything used by an organisation to promote its products, services, or brand. But which assets are right for your business? 

                Brad Chuck
                17 March 2021
            
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The Most Important Content Marketing KPIs and How to Track GoalsHow can you effectively evaluate the success of your content marketing campaigns? Check out some of the most crucial content marketing KPIs you need to use.

                Shane Barker
                15 March 2021
            
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Limited Budget? You Can Still Create Great VideosIf you are a small business you don’t need to be afraid of creating  video content, there are plenty of  tools that make the video creation process easy and are there to support you. Any company with any...

                VidOps VisualStorytellers
                11 March 2021
            
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Strategy Separates Lead Generation Leaders from the Pack After a year of relying more heavily on lead generation than in the past, leading B2B marketers are now separating themselves from the rest of the pack by formulating and executing strategies that deliver both quality...

                Sean Hargrave
                10 March 2021
            
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Best B2B Portals of 2021 New Year came with new business opportunities for traders across the globe. Businesses that are in search of a marketplace solution for the new beginnings of 2021. Business-to-business (B2B) ecommerce is reaching new...

                Anosha Imran
                4 March 2021
            
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7 Amazing Sales Funnel Practices to Increase ConversionBuilding an effective sales funnel isn't rocket science. Here are some amazing sales funnel practices to increase conversion.

                David Olusola
                4 March 2021
            
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How to use Quizzes for your Marketing StrategyJust think about it: would you rather read a long guide to choosing wines or play a one-minute quiz to define your favorite wines? The quiz option is more appealing because it takes less time and has that element of...

                Linda Ferguson
                3 March 2021
            
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The Ultimate Guide to Level up Your Digital Strategy in 2021The digital evolution has brought massive changes to the way people behave and consume. Having a strong digital presence in 2021 is not an option anymore. Discover the seven ultimate steps in which you can start...

                Deni Kaziyska
                2 March 2021
            
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7 Proven Ways to Get More Organic Traffic to Your Blog or WebsiteIn the current age, we cannot even imagine our life without the Internet. It has now become a basic necessity for any business. Businesses rely heavily on the Internet because websites and blogs have now become the...

                Mihir Gadhvi
                1 March 2021
            
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Strong B2B websites - A Playbook to Step-Up your Business’ PageIn our competitive world, website design has to deliver more than just easy navigation and be visually pleasing. In fact, there are many aspects companies should focus on to successfully reach their target audience...

                Jenny Stanley
                25 February 2021
            
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How to Get Media Coverage for Your BusinessThere’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first. 

                Berenika Teter
                16 February 2021
            
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Why SEO is Important“Why do I need SEO?”- already had that question? Here is a comprehensive case study that shows the importance of SEO. 

                Vlad Migulia
                12 February 2021
            
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8 Reasons Why Content Monetization is a Good IdeaWhy would anyone pay for content when they could find something similar for free? And why are OTT content providers becoming more popular? Here are several reasons why consumers pay for content and why you might...

                Stacy Chabot
                11 February 2021
            
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5 Ways B2B Has Changed Because of AI TechnologyArtificial Intelligence (AI) is not a new concept, and it certainly isn't something that marketers just started to utilize. The field of Artificial Intelligence was first presented in 1956. By the time Apple...

                Virginia Zacharaki
                9 February 2021
            
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