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Is Business Great? But Aren’t Your Competitors Doing Much Better?

Is Business Great? But Aren’t Your Competitors Doing Much Better?

A company’s individual key performance metrics do hold importance as they allow them to understand their brand’s strengths and weaknesses and focus on their USPs. But apart from an organization’s personal sales...

Zara Ziad
Zara Ziad 7 September 2020
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PR: The Future of Search Engine Optimisation

PR: The Future of Search Engine Optimisation

How can you develop an effective long-term SEO strategy for your ecommerce business when the algorithms are always changing? Louise Findlay Wilson, Managing Director at Energy PR, explains why traditional PR is the...

Louise Findlay-Wilson
Louise Findlay-Wilson 2 September 2020
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6 Ways to Increase Revenue in 2020 with Market Intelligence Data

6 Ways to Increase Revenue in 2020 with Market Intelligence Data

As consumer behavior changes erratically after the pandemic hit, it is almost impossible to make guesses and assumptions about the market or rely on biased, survey-driven market share data. It is now more important...

Zara Ziad
Zara Ziad 2 September 2020
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The Importance of Data Enrichment in Delivering Customer Personalization Experiences

The Importance of Data Enrichment in Delivering Customer Personalization Experiences

Here we'll go through what data enrichment is, and how it helps organizations improve their customer personalization experiences.

Javeria Gauhar
Javeria Gauhar 1 September 2020
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Three Ways Marketplaces Can Supercharge Your Online Strategy

Three Ways Marketplaces Can Supercharge Your Online Strategy

The high street has been disrupted - possibly forever. The future of retail is increasingly online, a trend exacerbated by the lockdowns, social distancing and stock shortages we have seen during the ongoing...

Rupert Staines
Rupert Staines 28 August 2020
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Why is Your Loyalty Scheme Still Card-Based?

Why is Your Loyalty Scheme Still Card-Based?

In retail, enticing customers to be loyal to your brand is the Holy Grail. However, in an increasingly mobile-centric world that has fundamentally changed the way consumers shop, do paper vouchers and plastic cards...

James Smithdale
James Smithdale 24 August 2020
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Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

An unexpected outcome of Covid-19 on the advertising industry is the effect it has had on platform automated optimisations. Facebook and Google have fine-tuned their algorithms based on years of historical consumer...

Luke Judge
Luke Judge 21 August 2020
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Ecommerce Retention Rates Post-Lockdown. How These 5 Sectors Have Fared.

Ecommerce Retention Rates Post-Lockdown. How These 5 Sectors Have Fared.

Whilst many online brands saw an increase in new customers during lockdown, have they managed to maintain them? We examine the acquisition and repeat data from 5 sectors to find out.

Angela Southall
Angela Southall 18 August 2020
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What is Influencer Fraud and How Can You Avoid It?

What is Influencer Fraud and How Can You Avoid It?

Like all avenues of business, social media is unfortunately subject to fraud. And as influencer marketing is bigger than ever, influencer fraud is a hot topic in the minds of marketers. Thankfully, there are ways to...

Heepsy Marketing
Heepsy Marketing 17 August 2020
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Why Marketeers Can no Longer Rely on Their Own Data

Why Marketeers Can no Longer Rely on Their Own Data

Elliot Holding, cloud account manager at Cloud Technology Solutions, looks at why collaboration is key for a truly data-driven marketing strategy.

Elliot Holding
Elliot Holding 14 August 2020
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Must-Have Features in Feedback Analysis Software

Must-Have Features in Feedback Analysis Software

So much is in flux and in constant change right now, and keeping track of customer needs is more important than ever. Thankfully, customers are telling businesses what they like and what they don’t like through a...

Alyona Medelyan
Alyona Medelyan 6 August 2020
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Why Do Brands Put Up With Low Conversion? And What to do About It

Why Do Brands Put Up With Low Conversion? And What to do About It

Your website is your shop window, your catalogue, your brochure, your whole offer right there on display to millions of potential customers at the end of a finger; everything rides on them finding just what they need....

Jamie Challis
Jamie Challis 5 August 2020
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How to Use Data to Steer Your Marketing Spend

How to Use Data to Steer Your Marketing Spend

Data is used to define marketing strategies and achieve results brands are looking for. Here are four tips to unlock your data and increase conversions.

Valerie Lalonde
Valerie Lalonde 4 August 2020
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My Top 5 SEO Tools in 2020

My Top 5 SEO Tools in 2020

A successful SEO strategy requires input from multiple sources and a wide range of digital tools. These tools provide valuable insight into the performance of your SEO strategy as well as showing you the opportunities...

Jack Kennedy
Jack Kennedy 3 August 2020
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Why a Tailor-Made Master Data Management Strategy Will Always be Your Best Bet to Grow

Why a Tailor-Made Master Data Management Strategy Will Always be Your Best Bet to Grow

Master data management (MDM) plays a critical role in consolidating and cleansing data to provide reliable information for actionable insights. It serves as a go-to solution in this wave of unstructured data growth...

Dietmar Rietsch
Dietmar Rietsch 29 July 2020
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Five Key Messages For Automotive Marketing

Five Key Messages For Automotive Marketing

The car industry is famed for its high-end glossy approach but when looking at the data, what's really needed for automotive marketing is quite simple. There are five key subjects car audiences really respond to...

Howard Wilmot
Howard Wilmot 17 July 2020
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Martech Migration

Martech Migration

The martech landscape has always been complex, but with more and more new ways to engage customers, it becomes even more challenging to navigate the different concepts and capabilities – all too often we’ve seen the...

Tim Biddiscombe
Tim Biddiscombe 16 July 2020
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How Can Effective Site Search Build Trust in Your Brand?

How Can Effective Site Search Build Trust in Your Brand?

Did you know that only 65% of customers trust search engines? That's according to Edelman's 2019 Trust Barometer. Many marketers are focused on building trust off the website, through a host of different...

Aliya Zaidi
Aliya Zaidi 6 July 2020
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Harnessing the Marketing and IT relationship for Better Digital Experiences

Harnessing the Marketing and IT relationship for Better Digital Experiences

In a world where the quality of the customer experience is make-or-break for brands, marketing departments have never been more dependent on technology to be effective. New research from Digital Doughnut sister...

Linus Gregoriadis
Linus Gregoriadis 22 June 2020
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How the Right Data and Tech Can Fuel Successful Digital Experiences

How the Right Data and Tech Can Fuel Successful Digital Experiences

In a hyper-connected world, digital experiences are more important than they have ever been. Tools and technology remain crucial, and while there isn't a "one-size-fits-all" approach, marketers and IT...

Aliya Zaidi
Aliya Zaidi 19 June 2020
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Digital Transformation in Retail: Transform or Perish

Digital Transformation in Retail: Transform or Perish

Digital technologies have disrupted many traditional business models, by transforming or creating a whole new business model. Uber, Airbnb, Skype, Alibaba, etc. are some of the best examples for the early disrupters...

Mohamed Farook
Mohamed Farook 19 June 2020
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Digital Transformation – The Silver Lining of Covid19

Digital Transformation – The Silver Lining of Covid19

Covid19 is disrupting the business ecosystem and the economy significantly and is likely to cost the global economy $1 trillion during 2020, says UNCTAD, the UN trade agency.

Mohamed Farook
Mohamed Farook 4 June 2020
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How to Uncover Customer Insights in Cross-Channel Marketing

How to Uncover Customer Insights in Cross-Channel Marketing

In an ideal marketing world, traditional and e-commerce retailers would always know how and when to interact with their target audience to engage them in the best possible way. If there was only one communication...

Patrizia Casoni
Patrizia Casoni 1 June 2020
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What Are the Key MarTech Trends and Tools That Can Help Companies During the Covid19 Crisis ?

What Are the Key MarTech Trends and Tools That Can Help Companies During the Covid19 Crisis ?

In light of the Covid19 pandemic, how can companies potentially leverage marketing, advertising and sales technology to increase efficiency and get the most out of limited marketing spend.

Glenn Matchett
Glenn Matchett 26 May 2020
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How Can a Business Survive a Recession?

How Can a Business Survive a Recession?

Unfortunately, there is a no magic wand to wave and for all this just to go away. The situation is clear, and the need for action is obvious.

Brad Chuck
Brad Chuck 22 May 2020
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