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AI On The Fly: 4 Essential Questions to Ask Your Contextual ProviderIn a digital climate where everything’s to play for, Peter Wallace, MD for EMEA at GumGum, explains how to separate real deal contextual providers from cowboys in the field.

                Peter Wallace
                14 December 2020
            
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How CDPs Play a Crucial Role in Omnichannel Marketing New research from London Research and BlueVenn highlights the important role played by customer data platforms (CDPs) in providing a solid foundation for omnichannel marketing. The Omnichannel Marketing Excellence...

                Linus Gregoriadis
                7 December 2020
            
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Silver Service: Why it’s Time For Brands to Stand Up And Take Notice The usual rules of marketing no longer apply with once thriving industries such as travel, retail and hospitality plunged into uncertainty and their traditional narrow margins now a significant threat to future...

                Kate Jervis
                4 December 2020
            
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B2B Demand Generation: IP TrackingTurn anonymous web visitors into qualified leads and know exactly what your hot prospects are doing on your website. IP tracking is a fantastic solution for any B2B organization! Even with business shifted to work...

                Eric Jan C. van Putten
                1 December 2020
            
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7 Ways to Improve Your Travel or Tourism Website to Get More Bookings As a tourism business, your website is your greatest marketing asset. Your website is your go-to salesperson who works 24/7 and knows exactly what to say for you to get more bookings – when set up correctly. But what...

                Scott Rehnberg
                30 November 2020
            
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Five Things to Watch Out For When In-Housing in a Recession  With the UK economy shrinking faster than it has done since records began, it’s inevitable that a knock-on effect has been felt across all industries, with marketing seeing its budgets slashed to their lowest level in...

                Dan Chorlton
                24 November 2020
            
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7 Common Causes of a High Bounce RateBounce rates should be constantly monitored for paid campaigns. It is very important to identify and fix the root cause of high bounce rates. When you pay for these visitors, the poor performance brings down both your...

                Mia Umanos
                19 November 2020
            
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Big Data Use Cases in The Insurance Industry The insurance industry has traditionally been very conservative. The introduction of emerging technology, however, is not only a modern trend, but also a need to maintain a competitive pace. Big data technologies help...

                Nikhil Jacob
                12 November 2020
            
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How Does Customer Sentiment Analysis Impact Your Business? Best Ways to ImproveSentiment analysis can have a significant impact on your business through precise interpretation of the customer's feelings, sentiments, and interests. Put in simple terms, it is the process to evaluate what...

                Saravana Kumar
                5 November 2020
            
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5 Essential Tips to Boost Your Digital Strategy by Bridging The Digital GapThe article shows the existence of the digital gap and how it is an issue that most multinationals and corporations are facing. It’s something that needs to be addressed at the earliest opportunity. Managing the...

                Deni Kaziyska
                3 November 2020
            
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The Changing Face of Digital Advertising And Technology During LockdownIn this ever-changing digital age, publishers have had to continually adapt to keep up with unpredictable ramifications of Covid-19 on the advertising ecosystem. As digital in-feed advertising experts, here are the...

                Digital Doughnut Contributor
                2 November 2020
            
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Three Key Takeaways From The Omnichannel Marketing Excellence ReportA new report from Digital Doughnut sister company London Research explores the extent to which organizations are delivering integrated customer experiences. Carried out in partnership with BlueVenn, the research is...

                Linus Gregoriadis
                28 October 2020
            
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How Marketers Can Prepare During The Changing Times of Covid-19As Covid-19 took hold in March this year, we saw many brands press pause on marketing activity. In a time of uncertainty, it became more imperative than ever for marketers to prove the outcome and value of their...

                Daniel Clayman
                23 October 2020
            
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How to Crack Your Marketing Analytics Without Breaking Your BrainIt’s not as hard as you probably fear it is! 

From our humble beginnings as cavemen to technology evangelists, we have always relied on data and information to guide our actions and shape our future, be it for...

                Shweta Jain
                20 October 2020
            
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How Businesses Can Use Data Automation for Company GrowthArtificial Intelligence is bringing in the privilege of automating many tasks in your business. It not only saves time but also brings in more productivity.

                Madelyn Wilson
                9 October 2020
            
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Working Smarter, Not Harder: Making Things Easier with AIFor most, artificial intelligence is something you'd only see in movies where big scary robots are trying to take over the world. Yet, in recent times it's ended up being a lot more accessible to us average...

                Amy Hunt
                8 October 2020
            
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Let’s Never Return to The ‘Old Normal’We’re all homeworkers now - and how quickly we have adapted and adopted the concept of ‘remote’, albeit with understandable teething problems along the way.
 
And, even as lockdown eases and offices reopen, it is...

                Paul Frampton
                8 October 2020
            
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How to Add Value in a ‘Woke,’ Post-Covid WorldThe issues that the adtech industry was facing in January 2020 – such as the need for suppliers to enable first-party data – now seem secondary in light of our turbulent global reality. 

                Kristin Slovinski
                6 October 2020
            
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BIMA Uncovers the True State of the Digital Industry Post LockdownUncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies. Those are two of...

                Rachel Johnson
                2 October 2020
            
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3 Most Valued Business Data Elements and its ManagementThe big data era has given rise to emerging technologies to understand the world. According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data...

                Edward Thomas
                28 September 2020
            
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Marketing Data: Aggregation & Segmentation Define, operationalise and automate: Understanding marketing data is a tricky task. I could write a 5-book series about it and it would still not be enough. Plus, no marketer would read it. Data – boring stuff, right?

                Anna Gieniusz
                25 September 2020
            
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8 Great Tips for Generating More Conversions with Forms Forms are one of the most common ways in which your website converts its visitors into leads and gathers their information inside your CRM system for your sales team to follow up on. In this blog we’re going to...

                Jack Kennedy
                16 September 2020
            
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Clash of the Computing Titans: Grid Computing vs. Cloud ComputingEssentially, grid computing and cloud computing are two platforms with the same objective; each is designed to process tasks using large computer infrastructures.

                Edward Huskin
                14 September 2020
            
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What Does a New World of Retail Experiences Mean for Innovative Brands?Innovative brands need to make direct and deep connections with consumers. They need new opportunities to tell their stories, and spaces where they can showcase what their products can do. Sadly, the current retail...

                Kirsten Ward
                14 September 2020
            
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Embracing a Radical New Approach to the Retail ExperienceFew brands achieve lasting success without making a genuine connection with their customers. Understanding what motivates and inspires people is key to creating this connection, as is adapting to what they need in a...

                Kirsten Ward
                8 September 2020
            
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