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5 Learnings From The Digital Doughnut Lead Generation Roundtable

5 Learnings From The Digital Doughnut Lead Generation Roundtable

What kind of impact has Covid had on the world of lead generation, and what will the ‘new normal’ look like when we emerge from the pandemic? This was the central theme of a virtual roundtable hosted by Digital...

Linus Gregoriadis
Linus Gregoriadis 12 November 2020
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7 Core Criteria For Assessing a New CMS

7 Core Criteria For Assessing a New CMS

A new CMS Vendor Selection Guide from Digital Doughnut sister company, London Research, provides useful advice about how to choose the right platform for your business, and how to compare different vendors. This...

Linus Gregoriadis
Linus Gregoriadis 12 November 2020
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5 Tried And Tested Steps For Strategic UX Writing (Used by Google)

5 Tried And Tested Steps For Strategic UX Writing (Used by Google)

Strategic microcopy for your websites and apps can make or break a successful user experience and appealing brand voice. Language in software helps the user get to where they want to go, and by focusing on what the...

Aleena Malik
Aleena Malik 11 November 2020
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Why Customer Service Matters to Customer Experience

Why Customer Service Matters to Customer Experience

Customer service is the support provided by the company or organization to their customers. In this article we will see the importance of great customer service and skills required by the support team to improve...

Shrushti Shah
Shrushti Shah 10 November 2020
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Singles Day 2020 as The Measuring Stick For The Retail Season

Singles Day 2020 as The Measuring Stick For The Retail Season

With Singles Day ahead it is the kick-off of the season for retail and ecommerce. Where Singles Day did over $38 Billion dollars in revenue it is still much bigger than Black Friday, Cyber Monday and Thanksgiving...

Eric Jan C. van Putten
Eric Jan C. van Putten 10 November 2020
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8 Ways Augmented Reality Can Supercharge Your Sales in 2021

8 Ways Augmented Reality Can Supercharge Your Sales in 2021

AR is the way of the future and has been adapted by many companies because of its various benefits. Find out how it can boost your sales as well.

Manish Rawat
Manish Rawat 9 November 2020
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Show, Don’t Tell: How to Get Management Excited by Your Ideas

Show, Don’t Tell: How to Get Management Excited by Your Ideas

The need for robust digital products that cater to consumers’ fast-changing requirements has grown significantly in 2020 as the Covid-19 pandemic has dramatically accelerated and increased the use of digital and...

Koen Bok
Koen Bok 6 November 2020
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5 Things You Need to Know About Company Strategy

5 Things You Need to Know About Company Strategy

A new book called The Strategy Manual is recommended reading for marketers who want to know more about business strategy and related frameworks and models that can help both you and your company. This article contains...

Linus Gregoriadis
Linus Gregoriadis 5 November 2020
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Is Grocery The Next Retail Vertical to Undergo a User Experience Revolution?

Is Grocery The Next Retail Vertical to Undergo a User Experience Revolution?

Online grocery is booming, yet simultaneously creaking at the seams. Unsatisfactory product substitutions are common and some consumers can’t get slots. Does it need to look to its fast-fashion peers to help improve...

Tomas Granö
Tomas Granö 4 November 2020
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Is Shifting From a Content Led Strategy to a Digital Product Strategy a Good Move?

Is Shifting From a Content Led Strategy to a Digital Product Strategy a Good Move?

Sometimes the only way to facilitate genuine change and become a true disrupter in a sector is to overhaul your digital strategy completely – even when it appears to be working.

Oliver Bailey
Oliver Bailey 2 November 2020
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Ethical Fashion Brands Are Future-Proof

Ethical Fashion Brands Are Future-Proof

More than four in five consumers will avoid a fashion brand or retailer on ethical grounds. That is the major take-out from the Why Ethical Brands Are Future-Proof report from London Research, produced in partnership...

Sean Hargrave
Sean Hargrave 28 October 2020
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Three Key Takeaways From The Omnichannel Marketing Excellence Report

Three Key Takeaways From The Omnichannel Marketing Excellence Report

A new report from Digital Doughnut sister company London Research explores the extent to which organizations are delivering integrated customer experiences. Carried out in partnership with BlueVenn, the research is...

Linus Gregoriadis
Linus Gregoriadis 28 October 2020
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How Retailers Can Recreate The In-Store Customer Experience Online

How Retailers Can Recreate The In-Store Customer Experience Online

The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel and pureplay online brands, it’s underpinned survival during the pandemic. Those with...

Sophia King
Sophia King 27 October 2020
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B2B Demand Generation: Future of B2B Ecommerce

B2B Demand Generation: Future of B2B Ecommerce

B2B ecommerce has been growing over the past few years and isn’t planning to slow down. Ranging from manufacturers that decide to go directly to consumer, to organizations that are moving from carbon sheets to...

Eric Jan C. van Putten
Eric Jan C. van Putten 27 October 2020
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5 Signs Your Social Media Strategy Simply Isn't Working

5 Signs Your Social Media Strategy Simply Isn't Working

Social media can do great things for your brand, but it's not effortless. You need to measure, monitor, and evaluate your approach continually. You also need to pay attention to the warning signs that it's...

Terry Cane
Terry Cane 26 October 2020
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4 Challenges in Creating a User-Friendly Website Design

4 Challenges in Creating a User-Friendly Website Design

To create a website which is accessible, you need to design and develop it in a way that all users have equal access to the information, functionality and features of the site. But your time is limited. By the time...

Faye Eldridge
Faye Eldridge 14 October 2020
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The Ultimate Guide to Earned Media

The Ultimate Guide to Earned Media

Today, customers prefer to interact with brands in different ways than before. Communication between brands and the customers is no longer stuck to one-way contents shared through TV, ads or press. Customers prefer...

Asena Atilla Saunders
Asena Atilla Saunders 13 October 2020
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Why You Should Be Generating Leads with PPC

Why You Should Be Generating Leads with PPC

It doesn’t take a genius to understand that In order to achieve business growth you need to be generating new customers. Of course existing customers can help fuel growth, but to achieve long term and sustained...

Jack Kennedy
Jack Kennedy 13 October 2020
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How RPA Impacts Business Strategies During The Covid-19 Crisis

How RPA Impacts Business Strategies During The Covid-19 Crisis

What is automation of Robotic Processes? It is automation software that uses AI and ML resources to effectively manage repetitive and high-volume activities previously performed by people employed in an organization. ...

Emorphis Technologies
Emorphis Technologies 12 October 2020
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5 Features Your Packaging Should Have to Stand Out

5 Features Your Packaging Should Have to Stand Out

The packaging game is a pretty competitive area, whether you sell cosmetics, clothing or wine, the packaging can make a huge difference between someone picking your product over a competitor. In some industries, such...

Nick Mills
Nick Mills 9 October 2020
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Predictive Analytics & Optimisation

Predictive Analytics & Optimisation

Predictive analysis is an analytical process to develop propensity scores and metrics that assist with customer targeting. These can then be optimised to identify the bet combination of messages for an individual...

Anna Gieniusz
Anna Gieniusz 7 October 2020
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Podcast - Interview with Greg Jackson, Founder & CEO, Octopus Energy

Podcast - Interview with Greg Jackson, Founder & CEO, Octopus Energy

Part of our special series of episodes that we're recording in partnership with the European PR Agency Tyto and their Own Without Borders podcast, this interview is with Greg Jackson, Founder and CEO Octopus Energy.

Russell Goldsmith
Russell Goldsmith 5 October 2020
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How to Save Your Brand Identity on Social ‎Media During the Covid-19 Pandemic ‎‎[Infographic]‎

How to Save Your Brand Identity on Social ‎Media During the Covid-19 Pandemic ‎‎[Infographic]‎

Covid-19 is still hitting the world's economy hard and subsequently, business owners should take suitable measures to survive. Digital marketing is one of the greatest approaches by which you can reduce the...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 September 2020
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Marketing Data: Aggregation & Segmentation

Marketing Data: Aggregation & Segmentation

Define, operationalise and automate: Understanding marketing data is a tricky task. I could write a 5-book series about it and it would still not be enough. Plus, no marketer would read it. Data – boring stuff, right?

Anna Gieniusz
Anna Gieniusz 25 September 2020
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The Customer Journey – Time to Tear up the Rule Book?

The Customer Journey – Time to Tear up the Rule Book?

A customer journey should provide a personalised experience based on known and learned knowledge of the customers in it. Ask yourself, how well do you know the minds of your customers? I wouldn’t be surprised if the...

Tim Biddiscombe
Tim Biddiscombe 21 September 2020
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