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Why Conversational Commerce is Crucial For Your Business

Why Conversational Commerce is Crucial For Your Business

In this article, we will talk about conversational commerce, why it'll be so important in the future, and its implementation.

Jay Ripton
Jay Ripton 24 March 2022
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Top Tips for Getting the Most Out of Your Marketing Automation Platform

Top Tips for Getting the Most Out of Your Marketing Automation Platform

Use of a marketing automation platform plays a vital role in growing a business – yet, Act-On’s recent research found that only 16% of respondents feel they are fully utilising their marketing automation tools to...

Emma Hill
Emma Hill 22 March 2022
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Don’t Resign Yourselves to The Great Resignation Just Yet…

Don’t Resign Yourselves to The Great Resignation Just Yet…

One of the not so unexpected downstream impacts of the pandemic that has swept across our planet is now being called “The Great Resignation”. What does that mean for the marketing automation industry and how might...

Tim Biddiscombe
Tim Biddiscombe 21 March 2022
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Bing Ads to be the Future of Ad Exchanges: Get Ready to Invest

Bing Ads to be the Future of Ad Exchanges: Get Ready to Invest

Bing is a search engine that gives users results that are often most relevant to their search – which means that it is safer to say that when it comes to prioritizing the intent-based searches, Bing is already doing a...

Priya Kumari
Priya Kumari 17 March 2022
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8 Simple Tips to Improve Customer Experience in 2022

8 Simple Tips to Improve Customer Experience in 2022

If you want to build a robust digital brand in 2022, you should focus on improving customer experience. Good CX will improve revenue and sales for you.

Janki Sharma
Janki Sharma 16 March 2022
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Digital Marketing Trends to Look Out For in 2022

Digital Marketing Trends to Look Out For in 2022

When the world was thrown into chaos with Covid-19, many changes occurred not only to our physical environment but also emotionally. People feared for their lives day after day. The times were terrible, yet it didn...

Mohsin Pervaiz
Mohsin Pervaiz 15 March 2022
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Top 7 Best Practices for Account-Based Marketing in 2022

Top 7 Best Practices for Account-Based Marketing in 2022

Businesses are increasingly opting for account-based marketing (ABM) as they move towards providing a more customer-centric approach. Organizations are moving beyond the traditional marketing models to keep up with...

Priya Kumari
Priya Kumari 14 March 2022
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CMS Security for Safer Websites

CMS Security for Safer Websites

Learn about the security threats that your website may encounter and the CMS security measures to safeguard your website and customer data.

Shelly Megan
Shelly Megan 11 March 2022
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How to Deal With the Carbon Footprint From Data Centers

How to Deal With the Carbon Footprint From Data Centers

Environmental concerns are top of every business' agenda these days. We all know about reducing our carbon footprint. You may think your business is moving towards a greener future by reducing paper use and...

Madelyn Wilson
Madelyn Wilson 10 March 2022
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Social Media Marketing: Drive Your Business With Creativity in 2022

Social Media Marketing: Drive Your Business With Creativity in 2022

Social media needs both plans and creativity to flourish as a platform. If you want to excel in your business with social media marketing, here's what you need to focus on.

Bikroy Bangladesh
Bikroy Bangladesh 10 March 2022
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Porky Polls: People Lie in Surveys, So How Do You Get to the Facts?

Porky Polls: People Lie in Surveys, So How Do You Get to the Facts?

How many times have you embellished your answer when a survey asks how regularly you exercise or how many units of alcohol you drink per week? When it comes to market research, and surveys in particular, how do you...

Matt Hay
Matt Hay 9 March 2022
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International Women’s Day 2022: Business Leaders Offer Their Thoughts on How We Can Break the Bias

International Women’s Day 2022: Business Leaders Offer Their Thoughts on How We Can Break the Bias

With today being International Women’s Day, female tech executives address how businesses in tech can encourage diversity and inclusion and ultimately break through biases.

Technology Experts
Technology Experts 8 March 2022
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Power Your Community Strategy with the Periodic Table of Community Strategy

Power Your Community Strategy with the Periodic Table of Community Strategy

Here are the most important considerations in online community strategy distilled into a quick reference visual model - the Periodic Table of Community Strategy.

Michelle Goodall
Michelle Goodall 7 March 2022
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Decoding the Significance of Intent Data for B2B Marketers

Decoding the Significance of Intent Data for B2B Marketers

Intent data reflects online users' explicit business interests. Intent data is one of today’s top buzzwords in marketing. But what is intent data, and what are the key benefits of using it? In this post, we'll...

Priya Kumari
Priya Kumari 7 March 2022
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Key Effective Ways to Reduce the AWS Cloud Cost

Key Effective Ways to Reduce the AWS Cloud Cost

Effective ways to adopting the best practices of cloud cost optimization to reduce AWS cloud costs for organizations.

Mehak Narula
Mehak Narula 4 March 2022
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The Remote Working Threat to CX – and How to Fix it

The Remote Working Threat to CX – and How to Fix it

Recent research conducted by integrated communications provider Adare SEC has revealed that 80% of corporate decision-makers believe that remote working is damaging the customer experience. Why? Because remote staff...

Allan Rowan
Allan Rowan 3 March 2022
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Why These Easter Marketing Strategies Could Produce Egg-Cellent Results!

Why These Easter Marketing Strategies Could Produce Egg-Cellent Results!

Spring is in the air, and that means that Easter is just around the corner. It is now one of the biggest retail opportunities of the year for many, and there is a lot that can be done to help businesses capitalise on...

Adele Thomas
Adele Thomas 2 March 2022
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What Makes MDM the Ultimate Vehicle for Digital Transformation?

What Makes MDM the Ultimate Vehicle for Digital Transformation?

Master data management is the key to leverage data, new applications, and data sources. It is the critical component of a modernized data strategy required for digital transformation.

Rakesh Kumar
Rakesh Kumar 25 February 2022
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The Covid Effect Revealed: The Impacts on In-House Marketing

The Covid Effect Revealed: The Impacts on In-House Marketing

49% of European in-house teams are working remotely full time, 67% of brands have increased their digital marketing initiatives, 48% report that the demand for content has increased and 97% of respondents have moved...

Harry hgd
Harry hgd 24 February 2022
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From Forming to Norming: How Brands are Getting to Know Newly Established Neighbourhoods

From Forming to Norming: How Brands are Getting to Know Newly Established Neighbourhoods

Paps Shaikh is the Commercial Director at Nextdoor, the online neighbourhood network. In this feature he writes about how a record year for home moves will change neighbourhoods and impact hyper-local marketing.

Paps Shaikh
Paps Shaikh 23 February 2022
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Why Do DAM Systems Need Metadata Management for Peak Performance?

Why Do DAM Systems Need Metadata Management for Peak Performance?

This article showcases the importance of metadata management in a digital asset management (DAM) system to ensure an overall consistency in an organization’s entire data ecosystem.

Vandana Singal
Vandana Singal 22 February 2022
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Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

An AI-driven study of millions of customer reviews has revealed the most important drivers of customer sentiment across eight business sectors.

Linus Gregoriadis
Linus Gregoriadis 21 February 2022
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Rise of the Enterprise Data Storytellers

Rise of the Enterprise Data Storytellers

Data is the most valuable asset of any organization today. Have you thought of the last 24 hours in a typical business day without working on data or a dashboard as a digital business professional?

Dr.Venkatesh Raman
Dr.Venkatesh Raman 16 February 2022
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13 Best Ways to Increase Sales for Your SaaS Business in 2022

13 Best Ways to Increase Sales for Your SaaS Business in 2022

Increasing sales for your SaaS business doesn't have to be a hassle. That is why having a carefully thought out sales strategy is essential to having a successful business. Reading through this post, you will find...

Irina Weber
Irina Weber 15 February 2022
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How to Develop Your Own Social Media Application

How to Develop Your Own Social Media Application

You may be asking yourself questions such as "How is it possible to develop an app like Instagram?", "What is the key to the success of an app?" "How to make it unique?". If your answer...

Andrew Gromenko
Andrew Gromenko 14 February 2022
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