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Does Gamification Really Engage Customers?

Does Gamification Really Engage Customers?

In recent years, gamified experiences have become great ways to drive customer engagement. But does gamification really engage customers more? Find the answer here!

Jenny Stanley
Jenny Stanley 11 August 2021
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12 Ways You Can Help Your Agency's Revenue Grow

12 Ways You Can Help Your Agency's Revenue Grow

Building your agency and generating revenue requires time and effort. Here are few tips that you can implement to surpass the million dollar revenue mark.

Sean Davis
Sean Davis 10 August 2021
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How to Improve Your Email Marketing Deliverability for Optimum Open Rates

How to Improve Your Email Marketing Deliverability for Optimum Open Rates

Email marketing is an evergreen strategy for marketers and is amongst the most convenient ways of reaching out to new as well as existing customers. Email marketing campaigns have been a boon for companies and online...

Priya Kumari
Priya Kumari 9 August 2021
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5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

Coronavirus shook the fiscal and operational thresholds of businesses across the globe beyond tolerable limits. And if you thought that the destruction was over, this isn't quite true for the post-pandemic...

Priya Kumari
Priya Kumari 5 August 2021
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Why Personalisation in Digital Marketing Matters

Why Personalisation in Digital Marketing Matters

In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million...

Desiree Gullan
Desiree Gullan 5 August 2021
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YouTube SEO: Tactics for Getting More Views and Subscribers

YouTube SEO: Tactics for Getting More Views and Subscribers

Video marketing means making the use of engaging videos in our marketing campaigns on social and digital channels to attract customers and reach an audience over a new medium. YouTube, the online video-sharing and...

Leads Brand Connect
Leads Brand Connect 3 August 2021
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What is B2B Marketing?

What is B2B Marketing?

B2B marketing is short for business to business marketing. It refers to any marketing activity that is targeted at another business or organisation. If a company sells its products or services to other businesses, it...

Jenny Stanley
Jenny Stanley 2 August 2021
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Infographic: Closing the Omnichannel Gap

Infographic: Closing the Omnichannel Gap

A new report from London Research explores how companies can adopt omnichannel strategies for stronger brand-consumer connections. The research, carried out in partnership with Catalyst and Xaxis, is based on...

Linus Gregoriadis
Linus Gregoriadis 29 July 2021
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Examples of Great Connected Packaging

Examples of Great Connected Packaging

Connected packaging is the new solution to increase engagement, drive sales through web traffic and to raise brand awareness. In this article, we will let you know what connected packaging is, its benefits and our...

Jenny Stanley
Jenny Stanley 29 July 2021
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How to Increase Revenue with Purchase Behavior Targeting Led Social Media Marketing

How to Increase Revenue with Purchase Behavior Targeting Led Social Media Marketing

With clickthrough rates and high engagement coming under increasing scrutiny from CEOs, CMO and founder of Bango, Anil Malhotra, explains how digital marketers are adopting a new approach to social media marketing...

Anil Malhotra
Anil Malhotra 29 July 2021
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In the C-Suite Spotlight: How CMOs Justify Ad Spend at a Time of Tighter Budgets

In the C-Suite Spotlight: How CMOs Justify Ad Spend at a Time of Tighter Budgets

Now that marketing budgets are back on the rise, according to the latest IPA Bellwether Report, marketers will be needing to justify advertising spend more than ever. While video is leading the charge and becomes the...

Lisa Haskins
Lisa Haskins 28 July 2021
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Mobile App Marketing: How to Monetize Your Business Revenue in 2021

Mobile App Marketing: How to Monetize Your Business Revenue in 2021

There is no doubt that a mobile app will prove to be a profitable income source for any mobile app development company. However, you might be thinking, how is it possible to start generating money? There are several...

Jatin Panchal
Jatin Panchal 27 July 2021
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How are Rich Media Ads Different from Other Ad Formats?

How are Rich Media Ads Different from Other Ad Formats?

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging...

Jenny Stanley
Jenny Stanley 26 July 2021
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Getting Started with Your First LinkedIn Ad Campaign

Getting Started with Your First LinkedIn Ad Campaign

LinkedIn is the world’s largest professional network. LinkedIn boasts that 4 out 5 members on the platform drive business decisions and the platform has 2x the buying power of average web audiences.

Priya Kumari
Priya Kumari 23 July 2021
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How to Create a Brand Design Identity

How to Create a Brand Design Identity

If you are looking for help creating a brand identity or if your company is in need of a rebrand, you’re in the right place. We’re here to guide you through creating a brand design identity, what it is, the creation...

Jenny Stanley
Jenny Stanley 23 July 2021
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What is Programmatic Advertising?

What is Programmatic Advertising?

Programmatic advertising is one of the main growing trends of the last decade and is becoming more and more used by big and smaller players across all industries. Check out this article to learn what it is, how it...

Jenny Stanley
Jenny Stanley 20 July 2021
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Omnichannel Marketing Can Close the Gap Between Brands and their Customers

Omnichannel Marketing Can Close the Gap Between Brands and their Customers

There are always gaps between where consumers spend their media time, and brands spend their advertising budgets. New research reveals where the biggest discrepancies are right now, and why. And it examines why...

Michael Nutley
Michael Nutley 19 July 2021
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8 Incredible Ways Digital Marketing Helps Small and Medium Businesses Flourish

8 Incredible Ways Digital Marketing Helps Small and Medium Businesses Flourish

Modern social media managers need to understand the value of a good digital marketing strategy. There is a time and place for traditional marketing; however, the future completely belongs to digital. And this holds...

Priya Kumari
Priya Kumari 16 July 2021
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A Dictionary of Modern Sales and Marketing Terms You Should Know

A Dictionary of Modern Sales and Marketing Terms You Should Know

We have educated our audience on the importance of content marketing and helped them understand ways it can be used to promote their brand. However, we have noticed most of our audience is not familiar with common...

pro club
pro club 15 July 2021
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The 3 Master Tips Provided by the Best Commercial Ads of 2020

The 3 Master Tips Provided by the Best Commercial Ads of 2020

What has the pandemic and 2020 taught marketers? Let's check the 3 top tips provided by the best commercial ads of 2020.

Jenny Stanley
Jenny Stanley 14 July 2021
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Unveiling the Top PPC Myths of 2021

Unveiling the Top PPC Myths of 2021

It’s been a while since paid search has been around and certain stubborn PPC myths have plagued the channel. To ensure the success of their paid search campaigns marketers need to dispel these PPC myths that give the...

Priya Kumari
Priya Kumari 13 July 2021
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How to Source the Best and Most Diverse Talent in the New Normal

How to Source the Best and Most Diverse Talent in the New Normal

Face-to-face interviews used to be an indispensable process of recruitment, but with the digital storm Covid-19 has brought about, virtual interviews are only one of the many changes that have happened to the...

Jenny Stanley
Jenny Stanley 9 July 2021
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Why Branded Experiences Get you Better Results than any Other Activity

Why Branded Experiences Get you Better Results than any Other Activity

Branded experiences are a must, to create something unforgettable for customers. Embrace the future with Appetite Creative and get better results today!

Jenny Stanley
Jenny Stanley 8 July 2021
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What’s New Google Phrase Match and How Can it be Used to Optimize PPC Ads?

What’s New Google Phrase Match and How Can it be Used to Optimize PPC Ads?

The phrase match keyword matching option in Google ads matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as the match that's more targeted than a...

Priya Kumari
Priya Kumari 8 July 2021
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QR Code Marketing

QR Code Marketing

With QR Codes gaining mass popularity, major brands are looking to include them in their marketing campaigns to curate their audience for engaging shoppable advertisements. 

Jenny Stanley
Jenny Stanley 7 July 2021
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