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The Bulletproof Graphic Design Brief

The Bulletproof Graphic Design Brief

Writing a strong graphic design brief can help launch a creative project your clients will love. A poorly written graphic design brief, however, can result in endless revisions and confusion. Use these tips to improve...

Natasha Carter
Natasha Carter 3 May 2018
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How effective is google AdWords for small businesses

How effective is google AdWords for small businesses

I always have my merchants (customers) ask me whether or not it's a good idea or beneficial to implement social or Google ad campaigns into their current marketing strategy. My answer is always the same and in...

Angelo Zammit
Angelo Zammit 30 April 2018
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The Latest Video Marketing Trends that every Marketer Needs to Know

The Latest Video Marketing Trends that every Marketer Needs to Know

Video has become so prolific that 100 million hours of video content is watched on Facebook every single day and 10 billion videos are watched on Snapchat. But a growing proportion of this can be attributed to video...

Parham Azimi
Parham Azimi 23 April 2018
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Three reasons why businesses should deploy conversational marketing in 2018

Three reasons why businesses should deploy conversational marketing in 2018

Internet retailing has lost it’s human element. Over time e-commerce has become part of our routine and daily life. However, brands have inundated online consumers with unrelated and sometimes mistargeted ads and...

Julien Hervouët
Julien Hervouët 20 April 2018
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How time-based email marketing can significantly improve customer engagement

How time-based email marketing can significantly improve customer engagement

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with...

Sarah Taylor
Sarah Taylor 19 April 2018
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The death of re-marketing and its repercussions on e-commerce

The death of re-marketing and its repercussions on e-commerce

Google has been taking steps to end re-marketing. A bold move, perhaps, and a worrying one for advertisers. Google has recently introduced an addition to their ad-blocking capability that allows consumers to block all...

Niamh Reed
Niamh Reed 18 April 2018
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Get ranked higher with effective backlink techniques/strategies

Get ranked higher with effective backlink techniques/strategies

Creating backlinks is a very popular Off-page SEO tactic. Backlinks are the links from an external site to your site. The more quality backlinks you have, the higher your site ranks in the result pages. There are many...

Ashley Marsh
Ashley Marsh 17 April 2018
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Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

Mobile marketing used in conjunction with a loyalty rewards program is the most effective marketing tactic used by some of the biggest corporations in the world. Hence the reason a lot of small businesses are jumping...

Angelo Zammit
Angelo Zammit 13 April 2018
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Why Customer Loyalty Is Important for Small Businesses

Why Customer Loyalty Is Important for Small Businesses

A lot of businesses are obsessed with attracting new customers, but although you do need to attract new customers to grow your business, you also need to make an effort to retain your current customers. In this...

Raul Galera
Raul Galera 9 April 2018
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Social Media is Marketing Not Sales

Social Media is Marketing Not Sales

99% of small business owners still have no clue as to the true purpose or intent of social media marketing. In this article I will give a short breakdown or understanding between the difference of sales and marketing...

Angelo Zammit
Angelo Zammit 3 April 2018
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Impulse Buying: What Makes The Customer Bite The Bait?

Impulse Buying: What Makes The Customer Bite The Bait?

Impulse buying is a marketing tactic corporations have been using for decades. It is amazing that placement of certain items can entice a customer to buy of impulse.

Angelo Zammit
Angelo Zammit 30 March 2018
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Meet the Influencer: Elizabeth Knights Ward.

Meet the Influencer: Elizabeth Knights Ward.

Those marketers who refuse to recognise the sheer potential that social media has to engage customers are going to lose out in 2018. Platforms such as Twitter, Facebook and Instagram allow customers to connect...

adam enguell
adam enguell 8 March 2018
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11 Things to Consider When Working with Social Media Influencers

11 Things to Consider When Working with Social Media Influencers

Over the past few years, influencer marketing has become an integral part of any (and all) social media campaigns. Brand advocates and niche promoters, influencers are individuals with successful social media accounts...

Courtney Baird-Lew
Courtney Baird-Lew 7 March 2018
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12 Tips to Generate Leads and Drive Sales for B2B in 2018

12 Tips to Generate Leads and Drive Sales for B2B in 2018

B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes...

Courtney Baird-Lew
Courtney Baird-Lew 2 March 2018
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The Future of Live Streaming

The Future of Live Streaming

Video content is currently booming in popularity – we watch 100 hours of Facebook videos every day. But it’s live video that really stands out, with the best engagement and viewer interaction. In 2016, Facebook found...

Jake Ward
Jake Ward 1 March 2018
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Why GDPR is an opportunity for retail

Why GDPR is an opportunity for retail

Driving change in the retail sector is never a straightforward process. The industry has long attempted to cope with a mixture of legacy systems and processes. At the same time, it has a desire to embrace the latest...

Sarah Taylor
Sarah Taylor 21 February 2018
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B2B Sales Channels are Changing – Act Now or Die

B2B Sales Channels are Changing – Act Now or Die

The B2B customer buying journey has been forever transformed by the Internet, and this has major implications for Manufacturers, Brands, and Distributors – are you acting? 

Brian Beck
Brian Beck 1 February 2018
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How to Build Relationships with Customers Using Dynamic Content

How to Build Relationships with Customers Using Dynamic Content

If you keep a close eye on digital marketing practices, chances are you’ve heard the term “dynamic” content. Today, personalization is in everything. In turn, this is what customers come to expect from brands. Gone...

Richard Fallah
Richard Fallah 19 December 2017
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Why you shouldn’t use Multiple ESPs (Email Service Providers)

Why you shouldn’t use Multiple ESPs (Email Service Providers)

Using multiple Email Service Providers might seem like a good idea for your business. Trying out various free plans and trying to get by without paying as much. Or it could be one department likes using one provider...

Aniel Bhaga
Aniel Bhaga 12 December 2017
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Why Everyone Needs a Social Media Strategy. Even YOU!

Why Everyone Needs a Social Media Strategy. Even YOU!

Admittedly, it’s a difficult task to get a handle on your own social media strategy when you’re pouring most resources into building your clients’ brands. However, there is immense value in taking a moment to think...

Richard Fallah
Richard Fallah 11 December 2017
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Digital Marketing Trends for 2018: Micro-Scale & Richer Content

Digital Marketing Trends for 2018: Micro-Scale & Richer Content

There has never been a more exciting time for brands to jump into the digital marketing arena than now. Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018...

Richard Fallah
Richard Fallah 29 November 2017
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Why You Still Need to Use Emails in Your Marketing Strategy

Why You Still Need to Use Emails in Your Marketing Strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email...

Richard Fallah
Richard Fallah 24 November 2017
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All you need to know about influencer marketing! Tips, tricks & good practices.

All you need to know about influencer marketing! Tips, tricks & good practices.

Nowadays, there are tons of ways to promote your business. If you’re aware of this, we’re afraid you’re not the only one — your competitors are likely exploring these different promotional avenues as well. They might...

Jan Zajac
Jan Zajac 14 November 2017
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How to Build and Maintain Your Email Lists

How to Build and Maintain Your Email Lists

Do you have a business idea or just getting started in the email marketing arena? One of the very first things you will need to do is build your email list. It’s the main way to reach out to your audience that you can...

Aniel Bhaga
Aniel Bhaga 27 October 2017
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7 Tips to Acquire Clients Using Marketing Automation

7 Tips to Acquire Clients Using Marketing Automation

It’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or...

Richard Fallah
Richard Fallah 21 September 2017
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