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5-Point Checklist for Effective Marketing and PRIn an age of increased fragmentation and competition, how can brands and companies without deep pockets or massive marketing budgets still make a significant impact in the markets and to the people that matter most...

                Glenn Matchett
                17 June 2020
            
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The Future: Build Trust in Your Website by Making Your Site Search SmartAn effective site search strategy is crucial for driving conversions and moving consumers down the funnel. However, many website owners are still not making site search a priority. As can be seen from the trends below...

                Aliya Zaidi
                16 June 2020
            
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6 Steps to Choose the Best Email Builder Instead of relying completely on intuition or friends' recommendations, we should remember about six key criteria that help to choose the most suitable email builder and editor.

                Dmytro Zaichenko
                16 June 2020
            
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How UK Retailers Are Responding to the Challenges of Covid19At RetailRecovery, we were keen to understand how top retailers have adapted to the current retail climate. Using a recent retail report from Which? we analysed 100 retailers across key...

                Dave Trolle
                12 June 2020
            
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Marketing by Aroma: The Brand that Ruled my NoseThe sense of smell is a crucial part of the brand persona, it can attract customers and intrigue many emotions towards a brand and such is being adopted by international well known brands who built memories for their...

                Islam Gouda
                11 June 2020
            
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Are Smartphones Dialling up a Digital Dystopia for our Kids?With smart phone and digital devise usage showing accelerated growth amongst kids, are young lives being ruined by opening up the gateway to a ‘digital dystopia’ at such an early age?

Or, as we enter a 'new...

                Glenn Matchett
                9 June 2020
            
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Top 5 Streaming Trends & What It Means To MarketersConsumer streaming behaviour consumers across the globe and ways how marketers can leverage the trends and insights to recraft their marketing strategies

                Arkaprava Sadhu
                9 June 2020
            
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Digital Marketing Tips to Increase Customer Loyalty During a RecessionHow can you make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How can you gain the target audience's trust? How to ensure your business resilience to the...

                Digital Doughnut Contributor
                5 June 2020
            
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6 Ways The Coronavirus is Changing BusinessThe coronavirus has changed things. A lot of things. In fact, many news headlines are claiming it’s changed our lives/ business/ [fill the blank] forever. We’re not so sure about that, but it’s...

                Sophia King
                5 June 2020
            
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5 Customer Retention Strategies to Grow Your BusinessIt’s 5x more expensive to acquire new customers than to keep existing ones. Increasing customer retention by 5% can increase company revenue by 25-95%. Highly engaged customers spend 60% more per transaction.

                Sophia King
                4 June 2020
            
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The Branded Content Marketing Association launches influence pitching competition - what would your pitch be? One of the biggest challenges in the highly competitive world of influencer marketing, is pitching to win brand campaigns. The BCMA, (Branded Content Marketing Association) and leading authority on influencer...

                Gordon Glenister
                3 June 2020
            
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4 Effective Methods to Drive Web TrafficDigital marketers constantly look for ways to increase traffic to their clients’ businesses. There are many ways to do this, and as an experienced online marketer, I love sharing a few tricks of my trade. Whether you...

                Saif Abbas
                3 June 2020
            
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10 of the Best Marketing Ideas to Grow Your BusinessIdentifying the correct marketing approach for your business is quite difficult. You should reach out to the right audience. Nearly 46% of all searches in Google are focused on local businesses. 

                shefali basu
                2 June 2020
            
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Advantages of Customer Support Outsourcing Outsourcing customer support is a means of providing quality services to customers in a bid to lower costs and increase efficiency. Companies that are experiencing rapid growth and an expanding customer base are...

                David Clark
                2 June 2020
            
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How to Uncover Customer Insights in Cross-Channel MarketingIn an ideal marketing world, traditional and e-commerce retailers would always know how and when to interact with their target audience to engage them in the best possible way. If there was only one communication...

                Patrizia Casoni
                1 June 2020
            
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Why Offline Marketing isn’t DeadWith the world currently in a spin, you might be tempted to ditch your offline marketing and stick purely to online marketing but what if your business would actually benefit from a push in offline marketing?

                Adele Thomas
                1 June 2020
            
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How Paid Facebook Advertising Fits Into Digital Marketing Strategies for a Small BusinessEspecially in recent years, Facebook has shifted away from organic marketing content, thanks at least in part to how competitive newsfeed space has gotten.  That’s potentially bad news for brands and small businesses ...

                Chris Madden
                29 May 2020
            
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How to Start an Effective Digital Marketing Campaign With Low BudgetThere are different marketing methods that companies and organisations, both big and small, can use to promote what they have to offer: a new product or service, an idea, just about anything under the sun. One of the...

                Jim Hughes
                26 May 2020
            
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How Can a Business Survive a Recession?Unfortunately, there is a no magic wand to wave and for all this just to go away. The situation is clear, and the need for action is obvious.

                Brad Chuck
                22 May 2020
            
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Covid19 and Data PrivacyAs governments across the globe turn nearly all of their attention to finding the best ways to fight the Covid19 pandemic, there will be an increasing temptation to harness the power of data in ways that we may find...

                Henrik Nordmark
                22 May 2020
            
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The Importance of Communicating with Your Audience During Covid19Louise Findlay-Wilson, Founder and Managing Director of Energy PR explains why keeping your audience engaged during times of uncertainty is so important, and offers her advice on communicating with consumers in a...

                Louise Findlay-Wilson
                22 May 2020
            
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3 Reasons To Use Professional Live Streaming SoftwareLive video is being utilised now more than ever as a way for small and large businesses, schools, families, friends, and more to connect. When it comes to sharing your live video content though, you get what you pay...

                Oliver Burt
                21 May 2020
            
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Optimising CSR Campaigns: Doing Good the Right WayWhen doing CSR, companies should focus on the shareholders and the engagement with people. They have to pick and choose the best options that represents their brand in the best, most relevant way and not randomly...

                Islam Gouda
                21 May 2020
            
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Electronic Signatures’ Key Role In Customer ExperienceA new survey by London Research and Adobe shows companies using electronic signatures see the improvement in customer experience they deliver as being one of their most important benefits.

                Michael Nutley
                21 May 2020
            
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5 Industries (Still) Thriving in the Coronavirus LockdownAt the start of April, we wrote about 5 industries booming in sales and referrals during the Covid19 pandemic. It was reassuring to note that, despite so much uncertainty and bad news, some businesses were not only...

                Sophia King
                19 May 2020
            
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