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6 Surefire Strategies to Enhance Email Marketing with DataIn a recent London Research webinar, Ricardas Montvila, Senior Director of Strategy at Mapp, and Kath Pay, founder and CEO of Holistic Email Marketing, discussed trends that are enabling companies to succeed at...

                Aliya Zaidi
                26 November 2019
            
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Segmentation and Personalisation: What's the Difference and How to Use Them?For brands, the path to building meaningful messaging and engagement with customers is not an easy one. To achieve that, marketers will need a good understanding of the differences and relationship between user data...

                Suraj Dubey
                25 November 2019
            
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Friend or foe? Six tips to help you build customer friendships to boost loyaltyMeaningful content that chimes with your customers and makes them feel closer to your brand can be incredibly powerful. Today’s consumers want more content, context, inspiration and connections with like-minded people. 

                Wulfric Light-Wilkinson
                22 November 2019
            
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5 Ways Cause-Related Marketing can Generate Loyalty Eco-apparel has grown to a $5 billion market in the US – up 300% in a decade. Meanwhile Google trends shows that searches for "sustainable fashion" are rising faster than searches for "organic food". 

                Talia Shani
                18 November 2019
            
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What is the Customer Experience Gap?We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according...

                Udesh Jadnanansing
                15 November 2019
            
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How Can Personalisation Increase The Impact Of Email Marketing?Email personalisation is one of the key elements to drive more revenue and increase the customer base, but with increased competition, basic personalization is failing to make the right engagement with the customer...

                Clara Beck
                14 November 2019
            
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 Best Practices to Generate Leads Through Email Marketing For Your BusinessWhen it comes to lead generation, over and over again, it’s been proved that email marketing is the best bet. With the right strategy and practices, emails can turn out to be your ideal lead generating tool. However...

                lauren williams
                8 November 2019
            
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How to stop SLA breachesCustomer experience has never been so vital for a business. With minimal differences between competitors’ features and even pricing, excellent customer service can make a difference.

This article discusses where a...

                John Cheney
                7 November 2019
            
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7 Steps to Make, Use and Perfect Automated Email WorkflowsAs a business owner, you need a strategy that helps you maintain engagement between the business and your customers. Interacting with your customers throughout their customer journey is how you retain them. Automated...

                Natalie Crawford
                5 November 2019
            
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How To Personalize Your Email Campaign EffectivelyCustomers today are accustomed to expecting personalized service, both online and offline. Email marketing has been the channel with the highest ROI consistently, so personalizing email campaigns for better results is...

                Koushik Marka
                31 October 2019
            
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How to Proof Marketing Success? – It is in the Pudding How many times have you heard this phrase?
“Proof is in the pudding.” This idiom is usually stated that the proof is in the pudding and means that the result is the mark of the success or failure of one's...

                Brad Chuck
                31 October 2019
            
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Incredible Tips for Social Media Lead GenerationAre you from those businesspersons or marketers who are struggling to generate additional leads for their growing business through social media? In a recent survey held on social media, it is concluded that around...

                Julia Ching
                25 October 2019
            
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Part 2: The Future Of Digital MarketingFor some time, the mantra was that ‘content is king.’ Fair enough but the focus is now drifting towards a focus on a well-developed strategy that includes quality link building, relationship outreach, voice, mobile...

                Rick Barron
                24 October 2019
            
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Email Trends to Superpower your CX StrategyFor many marketers, email is like a trusted, old friend in their inner circle of digital marketing activity. Email marketing is reliable. Email is always there when you need it. And you can always count on email to...

                Aliya Zaidi
                18 October 2019
            
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Working Towards Common GroundMuch has been written about the importance of social media policy and why every company should have one. However, what's often overlooked by companies and experts alike is that creation of a policy by itself isn...

                Rick Barron
                18 October 2019
            
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Chatbots and the Future of Conversational MarketingChatbots are currently considered the future of digital marketing. Using artificial intelligence (AI), they streamline communication between a business and its consumers in a reactive, personalized manner. When...

                Karl Andasan
                10 October 2019
            
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How Publishers Can Build Successful Advertising SalesIn the good old ‘Mad Men’ days, advertising sales were pretty straightforward. Publishers sold page space, or radio and TV slots and were able to more or less guarantee OTS (opportunities to see) to their clients. 

                John Cheney
                8 October 2019
            
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5 Main Steps to Marketing AutomationToday’s marketing is in the midst of a technological revolution. Studies have revealed that marketing automation is now one of the fastest-growing trends in digital marketing. 

                Iuliia Nesterenko
                2 October 2019
            
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Will Marketing Automation Increase ROI?Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails...

                Kate Alsbury
                1 October 2019
            
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Why 2D Buyer Personas Are Harming Your GrowthWe think that marketing and commercial teams are missing a trick when it comes to developing buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be...

                Barney Larkin
                30 September 2019
            
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5 Simple Ways to Build Yourself a Lucrative Email ListA decent sized email list can be one of the most important and profitable assets for your business. Not everyone who visits your website or meets you for the first time will be ready to buy from you. An email mailing...

                David Miles
                30 September 2019
            
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You Got MailAn email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important...

                Rick Barron
                27 September 2019
            
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It’s not you, it's me - The Warning Signs a Client May LeaveAcquiring a new customer can cost up to five times more than retaining an existing customer. So what are the signs to look out for in order to avoid a client suddenly cancelling their long-standing relationship with...

                John Cheney
                20 September 2019
            
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5 Practical Tips to Improve Your Data QualityData quality describes how well your data is able to serve its defined purpose, generally measured in terms of validity, accuracy, consistency, completeness and relevance. In other words, businesses know they have...

                Eric Jan C. van Putten
                4 September 2019
            
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Believe the Hype: Personalisation is the Future of AdvertisingThe era of individualisation is upon us. Never before has there been such a strong focus on our consumer behaviours, our lifestyles and preferences. Algorithms work anonymously in the background of our lives, drawing...

                Karys Nella
                30 August 2019
            
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