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Fourth, Fifth, Sixth Screen Experiences?

Fourth, Fifth, Sixth Screen Experiences?

The number of digital out of home installations in the US has grown almost five times over since 2009, giving brands and media planners a new landscape to play in. While these are already great assets for expanding...

Chris Marquardt
Chris Marquardt 18 April 2016
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Video Strategy - The Questions You Should be Asking Yourself

Video Strategy - The Questions You Should be Asking Yourself

If you’re thinking of improving your video marketing efforts or commencing your first video project, you need to have a strategy in place to ensure that you integrate your marketing activities and get the best results...

Laura Stack
Laura Stack 15 April 2016
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The Psychological Importance of Typography

The Psychological Importance of Typography

Time to explore how the choice of typography can affect how people view content, including the subconscious connections we make between text and the font it is written in.

Nathan Jones
Nathan Jones 15 April 2016
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The Rise of Journalistic Marketing

The Rise of Journalistic Marketing

Brands are taking the plunge and producing blogs that will rival traditional publishers. This post will look at why journalistic marketing has been a success and what other brands can learn from this approach.

Nathan Jones
Nathan Jones 15 April 2016
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How to Launch a New Product Using Digital Marketing

How to Launch a New Product Using Digital Marketing

Marketing a brand new product is always exciting, especially when the product is something delicious. The product launch we did for Dukatos was just like the product itself – exciting and delicious.

Ivan Brozovic
Ivan Brozovic 12 April 2016
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Which Social Media Platforms Should I Post My Videos On?

Which Social Media Platforms Should I Post My Videos On?

Instagram recently began rolling out its extended video uploads as it makes the jump from a capped 15-second clip to a full minute video. This inspired us to take a look at the best social media channels for creating...

Laura Stack
Laura Stack 8 April 2016
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Humor and Health Do Not Mix. (Or Maybe It’s What We Need!)

Humor and Health Do Not Mix. (Or Maybe It’s What We Need!)

In the healthcare industry communications, humor is not used. In real life, it often is what makes us all most human and able to deal with the health crisis thrown our way.

Alfred O'Neill
Alfred O'Neill 6 April 2016
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Dear Marketers, You Have 10 Seconds

Dear Marketers, You Have 10 Seconds

Snapchat & the value it brings to brand marketers.

Morgan Buell
Morgan Buell 4 April 2016
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No Video For Your Personal Brand? Maybe No Visibility Either.

No Video For Your Personal Brand? Maybe No Visibility Either.

Since the barriers to entry for creating video have decreased so precipitously, it may be time for you to give video a try as a medium to take your personal brand to the next level.

Jay Denhart-Lillard
Jay Denhart-Lillard 4 April 2016
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Big Businesses Must Think in Terms of ‘People’, Not ‘Consumers’

Big Businesses Must Think in Terms of ‘People’, Not ‘Consumers’

What tends to be ignored is the psychology behind this mass take-up and the psychological impact of the widespread use of these types of digital products and services.

Daniela Naydenova
Daniela Naydenova 31 March 2016
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How to Boost Your Lead Generation Campaigns Using Video Marketing

How to Boost Your Lead Generation Campaigns Using Video Marketing

Video marketing is taking center stage when it comes to B2B lead generation, according to a Software Advice benchmark report.

Dipti Parmar
Dipti Parmar 24 March 2016
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How Video Will Win the War Against TV

How Video Will Win the War Against TV

Video is largely in demand with publishers and advertisers alike. In fact, eMarketer has predicted an 84% increase in programmatic video ad spend this year. But recent trends and persisting challenges are threatening...

Eli Mandelbaum
Eli Mandelbaum 17 March 2016
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11 Dos & Don'ts for Your Video Content Marketing

11 Dos & Don'ts for Your Video Content Marketing

By the end of this year, it’s expected that video will account for up to 60% of all mobile traffic, so it’s not surprising that you’ve started thinking about drafting video into your marketing strategy.

Laura Stack
Laura Stack 16 March 2016
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Video: The Fast-Track To Online Customer Engagement

Video: The Fast-Track To Online Customer Engagement

With more than 80% of senior executives saying they now watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis, this...

William Yates
William Yates 25 February 2016
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What We Can Learn From The Growth Of Snapchat

What We Can Learn From The Growth Of Snapchat

Snapchat made headlines at the end of last year when its growth rocketed throughout 2015 to more than 5 billion daily video views, closing the gap on Facebook’s 8 billion.

Laura Stack
Laura Stack 24 February 2016
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7 Clever Ways To Use Video To Drive Business Traffic

7 Clever Ways To Use Video To Drive Business Traffic

Want to learn how to start driving more traffic to your site? Here are seven simple ways to incorporate video that will increase traffic to your business’ site.

Christoph Pleitgen
Christoph Pleitgen 15 February 2016
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Marketing Masterclass: Franz Riedl

Marketing Masterclass: Franz Riedl

In this masterclass, Franz shares some of his insights about the challenges of content marketing in e-commerce, the importance of storytelling and how video is redefining the shopping experience.

Nima Amiri
Nima Amiri 12 February 2016
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Increase Your Email Marketing Success With Video

Increase Your Email Marketing Success With Video

Video is a powerful and effective way of engaging your audience and getting them to interact with your emails.

Laura Stack
Laura Stack 28 January 2016
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Facebook Rolls Out Live Videos, Is This Bye Bye For Periscope?

Facebook Rolls Out Live Videos, Is This Bye Bye For Periscope?

Periscope might start getting worried - Facebook has been gradually releasing a new live video design on iPhone and Androids.

Claire Trevien
Claire Trevien 21 January 2016
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Our Digital Marketing Predictions For 2016

Our Digital Marketing Predictions For 2016

From social customer-service to homemade stunt videos, see what digital trends we believe marketers will be getting excited about in 2016.

Jessica Schramm
Jessica Schramm 12 January 2016
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Video Marketing With Periscope

Video Marketing With Periscope

If you're into e-commerce and online marketing, then you may want to consider employing video if you don't

John Terra
John Terra 14 December 2015
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Top 9 Budget Christmas Videos

Top 9 Budget Christmas Videos

To provide you some inspiration, here's a variety of interesting videos concepts from across the web.

Laura Stack
Laura Stack 1 December 2015
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Video Supercharges Facebook Organic Reach

Video Supercharges Facebook Organic Reach

Organic reach has become ever harder on Facebook, however, there is an easy way to boost your Facebook organic reach. Video!

Barney Durrant
Barney Durrant 25 November 2015
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B2B Video Content Marketing: Stay Focused To Succeed

B2B Video Content Marketing: Stay Focused To Succeed

Video: A great way to target and engage B2B prospects, with 75% of executives watching work-related videos at least once a week.

William Yates
William Yates 5 November 2015
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Marketing Master Class: Edward Wood

Marketing Master Class: Edward Wood

Babbel’s Edward Wood shares insight into successful video content marketing strategy and where he sees video developing over the next few years.

Nima Amiri
Nima Amiri 8 October 2015
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